Top Trends in Online Video Marketing

What’s in store for online video marketing this year?

Here we rundown some of today’s hottest online video production trends that your business should incorporate to help improve your brand across all digital platforms.

From using fun and entertaining music, to creating strong, emotional storytelling, we cover a variety of important areas in online video advertisements that are not only interesting and engaging, but also resonate among millions of viewers. Below are three of them.

The Appeal of Female Empowerment Ads

From Dove’s Real Beauty and Verizon’s Inspire Her Mind campaigns, to CoverGirl’s Girl Can and Pantene’s Shine Strong commercials, popular advertisements with women empowerment themes attract millions of viewers. Whether explaining equality and breaking down gender stereotypes, or embracing one’s true beauty and helping women take a stand, the trend of using online video advertisements that inspire and resonate with women is noticeably getting much hype, love and attention.

The Impact of ‘Music+Brand’ Collaborations

Remember Shakira’s two viral videos, Waka Waka and La La La for the 2010 and 2014 World Cup? Or Tom Ford and Justin Timberlake’s stylish collaboration for the video of Suit and Tie? We’re sure you’ve heard of the famous Wonderfilled Anthem for sandwich cookie, Oreo, by songwriter-instrumentalist, Adam Young of Owl City; and watched (for the nth time) the famous Pepsi commercial featuring Pink, Britney Spears, Beyoncé and Spanish heartthrob, Enrique Iglesias. These famous music video collaborations are on top of the list of the most shared video content in the Web. Because people love to listen to good music, the trend of using artists to create ‘trackverts’ (music videos co-released by an artist and a brand) is sure to attract millions of viewers, helping companies gain more attention for their business.

The Power of ‘Story-monials’

Using strong, emotional story telling or ‘story-monials’ is a powerful way to increase the sharing potential of your videos. Companies need to better tell their stories to create strong connection and trigger an emotional response amongst viewers, prompting them to share your stories across all digital platforms, from social networking sites and YouTube Ads to mobile devices and other offline communication channels. When audiences feel an emotional connection with your commercial, the more likely they will advocate for the brand behind the advertisement.

Quality videos with fun, entertaining content, compelling stories and empowering messages help make your advertisement stand out from the crowded online space. These are just some of the many online video production trends that are in focus for digital marketing this year.

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