In a time where there is an explosion of social media outlets, the immense choice needs to be filtered down to something that best fits your business.
Firstly it is fitting to understand the meaning of Social Media. It is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
As a business, whether you are a small business or new start up, time is something that is always in the short fall. A plan is in order to treat your social media journey with vigour and commitment that is consistent and one which the interactions are not missed.
Whether it is creating brand identity, increase website traffic , sales conversions, and awareness or simply interacting with the audience.
Regardless of which methods, what are the inputs needed to interact in social media? These are text, images, and video. Some platforms cannot cater for the more complex video option however all platforms have their merits.
Text is the most commonly used communication on all platforms and though a powerful tool for communicating to audiences and potential future audiences, some platforms have increased the impact of the text message with the support of an image for writers and bloggers to drive more traffic with something eye-catching. Some platforms work in an opposite manner in which the message is the image. Platforms such as Flickr and Pinterest interact with audiences by presenting images that command a ‘Share’ or a ‘thumbs up’ of approval.
The most recent communication tool which is more widely shared out is the use of video. With the popularity of website platforms such as YouTube and Vimeo, video messages are rapidly being shared out across a network of users. Whether it is a cool feature video of a snowboarder skilfully coming down a mountain, or watching a tutorial on how to renovate a house, video sells. That is with video you attract more viewers. Some platforms are yet to accommodate video, however this may only be a matter of time before more platforms will cater to this.
If you not sure where to start, then firstly make a list of some of the most used platforms. YouTube, Facebook, Instagram, Pinterest, Flickr, Tumblr, LinkedIn, Twitter, and Google+ are just some platforms to consider.