How Video Has Changed The Way You Click

How many of you hear a name of a celebrity or a new technology and you want to know more about it.  What do you do?  You open a browser whether it be on a desktop, tablet or on your Smartphone and you do a search.

When the search results displays, what catches your eye first?  It is often the search result with a video.  You may have many similar options to sift through, and it may not even be the search results you wanted.  The point here is that it still caught your eye, and statistically proven that it is highly probable that you may select it to just satisfy your curiosity.

Video is the new head turner.  You either have it or you don’t.  It could be a ‘how to’ video or a video advertisement or simply a publicity video or seminar.  This is the rapidly adopted tactic businesses are using to get their name recognised.  An awareness campaign of sorts.  The more viewers you have seeing you online the more your business is driving traffic to it.

A consumer in any domain whether it is through traditional media such as newspapers, magazines or television would scan through a lot of text but still get distracted by a photo or image.  Take for example the comics pages in a newspaper, where images communicate the message.  It is much more effective and absorbed by viewers.

The internet is the perfect forum to get the word out about who you are with the multitude of social media hubs such as Facebook, Twitter, Pinterest, just to name a few.  Peoples’ need to express their opinions has provisioned this rapid growth.

How many of you have logged on to Facebook or Twitter and shared an opinion or ‘Liked’ something with the iconic thumbs up?  We are all likely to have done this.  Social Media allows you to endorse your views and this is what makes something more prevalent than others.  It is the attraction to something based on their few minutes on social media as someone scrolls down and sees something that catches their eye and gives them the opportunity to see you, even if it is for a few seconds.  That’s enough to trigger embedding a brand in their memory.  The purpose is to acknowledge that brand, idea or story.

Have a look at something that you looked at on Facebook, such as an animal story, an Amazing advertisement, a prank, or an inspiring story, there was something that drew you to click to watch it.  If anything, it embedded an image in your brain.  Next time you ever come across it, it is likely that recollection is there.

It is this that has seen a higher focus on how businesses use the internet to portray and mould their image online.

So next time you click a video to find out how to follow a recipe or watch something humorous, just remember you clicked it, so you’ll remember it!

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