2 Female Empowerment Ads that Break Gender Stereotypes
Who says, ‘it’s a man’s world’?
Unique. Beautiful. Strong. Smart. Today’s women are taking a more active and powerful role in advertisements. Gone are the days when advertisements were solely focussed on stories depicting women as damsels in distress waiting to be rescued by a knight in shining armour.
With the resurgence of feminism and the increasing advocacy on gender equality, female-empowering campaigns are getting much love and attention globally and many companies are finally realising its power.
These ‘femvertising’ or feminism-focussed video advertisements are designed to inspire, motivate and strike an emotional chord, sending powerful messages that really connect with audiences.
From campaigns that focus on boosting women’s self-esteem like CoverGirl’s Girl Can and Dove’s Real Beauty, to stories aimed at breaking gender stereotypes, such as Verizon’s Inspire Her Mind and Always’ Like a Girl—these female-empowering ads resonate well with women and attract millions of viewers worldwide.
Let’s take a good look at these famous video ads that focussed on encouraging women to break gender stereotypes.
- Brand: Always (Whisper)
Campaign: Like a Girl — focuses on changing perceptions about women and rebuilding women’s confidence. https://youtu.be/XjJQBjWYDTs
'Show me what it means to run like a girl… throw like a girl… fight like a girl.’ Documentarian Lauren Greenfield asked a group of people, young and old, male and female, to act the phrases out ‘like a girl’. For many people, doing these activities involve flapping arms, jumping on tip-toes, worrying about their hair and pantomiming a catfight. Only the young girls defy the stereotype and demonstrated the acts in strong and powerful ways.
After watching this video ad, you’ll be ready to take a stand and show that acting #LikeAGirl doesn’t have to be the ultimate insult but something that you can be very proud of.
- Brand: Verizon
Campaign: Inspire Her Mind – aims to encourage women to believe in their own brilliance and break gender stereotypes by pursuing a career in male-dominated fields, such as science, technology, engineering and math (STEM). https://youtu.be/XjJQBjWYDTs
The story shows a girl growing up wandering through nature, examining animals and plants, and building a rocket with her brother; but along the way she hears her parents saying things like: ‘Who’s my pretty girl?’, ‘Don’t get your dress dirty’ and ‘Be careful with that. Why don’t you hand that to your brother?’ These statements may be simple and subtle, but it made a lasting effect on the girl, discouraging her from taking on tasks that many people think are just for the boys.
This thought-provoking online video production or advertising campaign, which reached 1.3 million views within a week of its release, highlights the impact of words on young girls. The ad also urges everyone to change everyday conversations because what we say can make a difference in shaping our children’s future.
Verizon’s Inspire Her Mind and Always’ (Whisper’s) Like a Girl campaigns are just two of the most popular video ads with women empowerment themes that attract millions of viewers.
Rejected or mocked by some for being too patronising, but applauded by many for their positive impact on women, these female empowerment adverts are proving to be an incredible force in the video advertising industry.
Looking for an effective online video advertisement that resonates well with your consumers? Contact us at TuberAds. We are an online video production company that offers custom-made videos used for YouTube advertising and other social media platforms. Our top quality video ads will suit your business’ needs and requirements.