A Killer Way To Stand Out Online
What excites the senses more than sound and vision? The dynamic nature of advertising on what was once physical paper form is now fluid in colour and sound, with the use of laptops, tablets and other mobile devices. The majority of readers exposed to advertising were limited to more conventional means such as billboards, television, radio, and print advertising. Newspaper advertising sales were in the norm as recently as ten years ago, however technology changed all that. Content is now more immediate and readily available with a touch of a button. Bringing the product to the consumer is taking a rapid approach through the use of technology.
The demand on media and technology connecting and engaging viewers is here. Where certain sites have taken prominence in capturing viewer attention such as YouTube, advertisers have also started using such platforms to steer business in their direction. So video is the key!
What works for you in advertising?
Ask yourself what the last few advertisements you had seen which grabbed you. Were they something in text form or was there sound and vision involved? What was it about the advertisement even if momentarily which might have grabbed you? We as human beings generally have short attention spans, and it tends to be due to the bombardment of information we allow ourselves to experience. It is here where it is important to capture the attention in just a couple of seconds and allow the person to make a decision if they are going to wait to see and hear more about the message that they are viewing.
Who Does YouTube Think They Are?
“I just wanted to go on YouTube and watch a funny cat video and an advertisement appeared.”
A few minute of an Ad before you see the ‘Skip Ad’ and click it has seen positive results in reiteration in consumer minds, where even without viewing the entire video ad, it has served a few seconds which has allowed the viewer to absorb t least part of the message. Research has shown the positive results to the advertiser, without leaving the viewer frustrated. YouTube advertising works.
A sign of plans to keep up with the video ads trend was the recent move of YouTube Exec, Baljeet Singh to Twitter to work on more videos and sell ads on the site.
Web Video Production
Any advertiser who is unsure how to get started can Google ‘adwords video campaigns’ and get the ball rolling. We can supply you the video to try out for $1 for 30 days. It’s worth a try out. Use it for your social media too.