In our previous post, we provided you with effective ways to optimise your online videos—and one smart way to do this is to create a YouTube advertising channel.
This time, we will explore the topic further and share some advice and tips on how you can make the most of this powerful search engine to maximise your marketing results. Read on.
Why Create a YouTube Channel?
YouTube is like a hunting ground for business owners and marketers looking to gain exposure on their products and services. Tagged as ‘the ultimate platform for global social change’ by Forbes, YouTube is more than just a site where you can post videos of adorable pets and unforgettable adventures. It’s an online realm where hundreds of products and services are introduced on a daily basis. So, if you want to maximise the marketing potential of your videos, set up an effective YouTube video ads channel by following these tips:
Personalise Your Background
Your channel should be unique to identify you from the millions of YouTubers. Instead of the typical white background, select a colour scheme that represents your company. Also include images and text that define your brand, such as a logo and slogan. Integrating visuals that look professional into your account will help you gain viewers.
Feature Your Best Video
By default, YouTube chooses your most recent video as your ‘Featured’ video. Be sure to change this and select the one that is your best offering. To change your Featured clip, go to your ‘My Channel’ setting and select ‘Video and Playlists’.
Choose the Right Thumbnails
Thumbnails represent your videos in the search results. When viewers look for videos on your channel, the first things they will see are the still pictures. Hence, make sure that the images do not only look good, but are also intriguing and interesting to encourage viewers to watch them.
Add Channel Tags
Adding tags on your videos is an excellent way to help viewers find your content easily. To add relevant keywords as tags, go to the ‘My Channel’ menu and select ‘Settings’.
Keep Your Channel Active
The goal of advertising video production is to build brand awareness, so it doesn’t end the moment you’ve customised your YouTube channel. This is just one of the many processes of running a successful campaign. In order to maintain a successful online campaign, be active on your station. This means that you need to constantly and consistently update your activity stream. Also make sure to participate in users’ conversations. Viewers are more likely to visit your channel if you take the time to communicate with them.
Your YouTube Channel functions as a personalised station for your business. Like your Facebook page, you need to customise your channel to showcase your personality and establish your brand. By following these tips, you can maximise the marketing potential of your online videos.
If you are looking for quality videos for your YouTube channel, TuberADS can help you. We are a business video production company that creates quality custom-made videos to help boost your online marketing campaign.