4 Ways to Optimise Your Online Video Marketing Campaign

Are you using advertising video production to connect with your customers and prospects online?
Whatever the size of your business, using videos is a great way to create and share content that is interesting and engaging,
not to mention reach millions of netizens.  It can help you expand your market coverage and build long-term relationship with your loyal consumers.

But how can you make the most out of your online video marketing campaign? Below are some tips.

Generate Traffic with SEO

Search Engine Optimisation (SEO) can expand your market coverage by boosting traffic to your website. It also improves your chances of appearing on top of the Google search engine. To make the most of your online video production, use these basic SEO tips.
-        Keep your title social media­– and SEO–friendly.
-        Insert keywords in the title, description and tags.
-        Include a call to action on the description. You can link it to your site to increase referral traffic. 

Create a YouTube Channel

YouTube is a powerful platform to grow your audience and attract potential customers. Your business can reach its full potential if you learn how to optimise your video correctly with YouTube. One way to do this is to create a channel with sparkling content and engaging videos that encourage your viewers to buy your products or use your services. You can also collaborate with other YouTubers and help each other expand your target market.  It really helps to partner with people who share the same interest or whose products and services are in line with your business. 

Use Social Networking Sites

To drive traffic to your website, post a link of your video on popular social networking sites, such as Facebook, LinkedIn, Google+ and Twitter, and make sure to convey your message in an interesting way. Include a social media description that tells your followers and fans what’s in it for them.

Interact with the Viewers

After posting your videos on your social media pages and YouTube channel, sustain the momentum by keeping your viewers engaged. One way to do this is to interact with your audience. Monitoring comments or feedback on your YouTube and social networking accounts will help you connect with your customers. Talking about your brand, team, industry and products or services will help you gain their trust, thereby building customer loyalty. Also, if your viewers ask questions about the topic you discussed in your video, make sure to answer them. This allows you to continue the conversation with your viewers, building long-term relationships.

Bottom Line

Web video production can help you connect and foster a long-term relationship with your audience. By going the extra mile and optimising your videos using our tips, you can grow your list of customers; thus, improve your business.  


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