Ever heard of Smosh, PewDiePie or The Fine Brothers? Who can forget Psy and his famous dance, the Gangnam Style!
Thanks to YouTube, talented artists and budding musicians now have the perfect venue to showcase their skills and get their first big break.
Apart from it being the most popular video-sharing platform, YouTube has evolved to become an important online marketing tool for advertisers and business owners. With its millions of viewers and subscribers, the advertising potential of YouTube is limitless. It provides the perfect opportunity for businesses to have easy access to millions of users and turn them into potential customers through effective online advertising video production.
How can you use YouTube to improve your business? Below are three ways.
Create a YouTube Channel to Build Your Brand Online
Branding is crucial to a business. To make your business stand out from the sea of competitors, start building your brand by creating a YouTube ads channel. Then upload engaging, informative and creative video content that will introduce your business and the benefits of using your products or services. Also, make sure to add your logo and match your YouTube channel’s appearance to your company colours to make your business easily recognisable across YouTube and other social media platforms.
Setup Your Account Details to Increase Online Visibility
When setting up a YouTube account, make sure to include all the important details about your business, such as your name, address and phone number. Providing these relevant information will show your potential clients and customers that your company is legit. It will also improve your search results as Google ranks webpages with clear, concise and complete details higher than others.
Use Links to Direct People to Your Site
Make it easier for viewers to find your business by including a link and a call to action in the description field below your YouTube videos. Taking advantage of this function will ensure that your viewers can easily visit your website. Providing a URL link will also prevent your viewers from using the search engine and then end up clicking the website of your competitors.
These are just three ways on how you can make use of YouTube to spark interest in your products or services, increase your online presence and build your brand.
Have you tried online video production using YouTube? Share you experience with us in the comment box below.