Most popular

>
>

  • A Killer Way To Stand Out Online

    A Killer Way To Stand Out Online

    What excites the senses more than sound and vision?  The dynamic nature of advertising on what was once physical paper form is now fluid in colour and sound, with the use of laptops, tablets and other mobile devices.  The majority of readers exposed to advertising were limited to more conventional means such as billboards, television, radio, and print advertising.  Newspaper advertising sales were in the norm as recently as ten years ago, however technology changed all that. Content is now more immediate and readily available with a touch of a button.  Bringing the product to the consumer is taking a rapid approach through the use of technology.

    The demand on media and technology connecting and engaging viewers is here.  Where certain sites have taken prominence in capturing viewer attention such as YouTube, advertisers have also started using such platforms to steer business in their direction. So video is the key!

    What works for you in advertising?

    Ask yourself what the last few advertisements you had seen which grabbed you.  Were they something in text form or was there sound and vision involved?  What was it about the advertisement even if momentarily which might have grabbed you?  We as human beings generally have short attention spans, and it tends to be due to the bombardment of information we allow ourselves to experience.  It is here where it is important to capture the attention in just a couple of seconds and allow the person to make a decision if they are going to wait to see and hear more about the message that they are viewing.

    Who Does YouTube Think They Are?

    “I just wanted to go on YouTube and watch a funny cat video and an advertisement appeared.”

    A few minute of an Ad before you see the ‘Skip Ad’ and click it has seen positive results in reiteration in consumer minds, where even without viewing the entire video ad, it has served a few seconds which has allowed the viewer to absorb t least part of the message.  Research has shown the positive results to the advertiser, without leaving the viewer frustrated.  YouTube advertising works.

    A sign of plans to keep up with the video ads trend was the recent move of YouTube Exec, Baljeet Singh to Twitter to work on more videos and sell ads on the site.

    Web Video Production

    Any advertiser who is unsure how to get started can Google ‘adwords video campaigns’ and get the ball rolling.  We can supply you the video to try out for $1 for 30 days.  It’s worth a try out.  Use it for your social media too.

    Read more »

  • How To Take Advantage of Video Ads In Your Digital Marketing

    HTML Editor Sample Page

    How To Take Advantage of Video Ads In Your Digital Marketing

    AdWords Video Ads are a relatively new phenomenon.  As the internet world becomes more accessible and faster through use and technology there are also heavier demands from a marketing perspective on getting the word out to attract customer to businesses and other causes.
     
    There are a number of Online ad agencies out there like TuberADS.  The evolution from text ads very much what you find in Google, Bing, Yahoo and LinkedIn is now seeing an emergence of the next step in advertising.  Online Video Ads.
     
    TuberADS provides an entry level video ad for small businesses who have a tighter budget but still need a vehicle to use as their visual in visual digital marketing.  Those who have a larger budget may prefer to hire a team to create a video for the with specific requirements in their visual to use in their online video, however as many small businesses this budget for such purposes is not always necessarily available.  TuberADS provide this to businesses to get a start.
     
    Once you order a video ad, the next question is what you can use it for.  No point ordering an online ad and then not knowing what you can actually use it for.
    There are a number of avenues.  TuberADS provides a number of options including a MP4 file to be used for anything including adding it to DVD promotional material or any other purpose you would like to use this for that you see fit.  TuberADS also provides the embed code for you to use in social media and your own website to have as a promotion or teaser about your business.  Finally the YouTube link which is heavily utilised for online advertising such as on Google AdWords video campaigns and Facebook Ads.
     
    Google Online Video Campaigns are very easy to set up.  The first place to start is to register for a Gmail account which will be useful for setting up your account.  Once this is done and activated, just go to the Google homepage and then scroll to the bottom ad select ‘Business’ link.  From there you look at the list of choices at the bottom of the next page and select ‘AdWords.’
    Select the GREEN ‘Campaign’ button and select out of three options ‘Search and Display Networks’, ‘Search Network Only’, or ‘Search Network Only’.
    Follow the prompts to create a Campaign Name, select Device and Locations .  You may want to select a default bid and also set a budget that meets your means.  If you are selecting a local marketing or national campaign then you may want to provide Ad Extensions.
     
    SAVE
     
    Now Create an Ad Group.  Here you can brainstorm some effective copy write, and if you not sure, do an organic search on Google on what you may think people may search on to find you and look at ads similar to your business as a guideline.  Once done ensure the destination URL is to where you intend it to go (and make sure it is correct).  Test it to be sure.
     
    Select keywords.  This is where you would be searching for words or terms that you would expect your potential customer to be searching on to find you.
     
    Once you’re done, SAVE ‘AdGroup’
     
    You can then refine the search on your keywords via the ‘Keywords’ tab by selecting each word and saying ‘Yes’ to the terms of changing the keyword. Type or match.  You can select ‘Phrase Match’, ‘Exact Match’ or ‘Broad Match’’
     
    Each has its’ pros and cons.  Google to find the difference.  Once done you can seave and this will commence your ad campaign
     

    Video Campaign

    Video Ads are a relatively new phenomenon.  As the internet world becomes more accessible and faster through use and technology there are also heavier demands from a marketing perspective on getting the word out to attract customer to businesses and other causes.
    There are a number of Online ad agencies out there like TuberADS.  The evolution from text ads very much what you find in Google, Bing, Yahoo and LinkedIn is now seeing an emergence of the next step in advertising.  Online Video Ads.
    TuberADS provides an entry level video ad for small businesses who have a tighter budget but still need a vehicle to use as their visual in visual digital marketing.  Those who have a larger budget may prefer to hire a team to create a video for the with specific requirements in their visual to use in their online video, however as many small businesses this budget for such purposes is not always necessarily available.  TuberADS provide this to businesses to get a start.
     
    Once you order a video ad, the next question is what you can use it for.  No point ordering an online ad and then not knowing what you can actually use it for.
     
    There are a number of avenues.  TuberADS provides a number of options including a MP4 file to be used for anything including adding it to DVD promotional material or any other purpose you would like to use this for that you see fit.  TuberADS also provides the embed code for you to use in social media and your own website to have as a promotion or teaser about your business.  Finally the YouTube link which is heavily utilised for online advertising such as on Google AdWords video campaigns and Facebook Ads.
     
    Google Online Video Campaigns are very easy to set up.  The first place to start is to register for a Gmail account which will be useful for setting up your account.  Once this is done and activated, just go to the Google homepage and then scroll to the bottom ad select ‘Business’ link.  From there you look at the list of choices at the bottom of the next page and select ‘AdWords.’
     
    Select the GREEN ‘Campaign’ button and select out of three options ‘Search and Display Networks’, ‘Search Network Only’, or ‘Search Network Only’.
     
    Follow the prompts to create a Campaign Name and also set a budget that meets your means.  Also select your video byselecting the GREEN ‘Select A Video’ button.  Use the YouTube link TuberADS provided you to select the video (use the VIDEO URL button).
     
    Now you need to fill out a Headline and two fields of description.  Here you can brainstorm some effective copy write, and if you not sure, do an organic search on Google on what you may think people may search on to find you and look at ads similar to your business as a guideline.  Once done ensure the destination URL is to where you intend it to go (and make sure it is correct).  Test it to be sure.
     
    SAVE
     
    On the next page select a Target Group Name and enter a ‘MAX COST PER VIEW’
     
    Customize the TARGET PEOPLE WATCHING CONTENT to find potential customer who are looking for specific content.
     
    SAVE Target Group
     
    You’re DONE!!
     
    Now you have to wait for the Google review of the campaign and then it will commence serving unless there is some issue.  If there is an issue they will let you know and you can either make the required amendment if you know what or call, email or chat with a Google Customer Service consultant by selecting the HELP button on the top right hand of the page.
     
    Good luck and based on your budget you will see the increased number of clicks on to your video.  The purpose of this Ad is to provide exposure to your business and get potential customer on to your site.
    Read more »

  • How To Create An Adwords Video Campaign

    Create An AdWords Video Campaign

    How To Create An AdWords Video Campaign

    We thought it was best after reviewing one of our previous articles, 'How To Take Advantage of Video Ads In Your Digital Marketing' to create an article with the instructions which were listed in this previous article to have it's own page.  So here it is with its' own spotliight!

    Video Ads are a relatively new phenomenon.  As the internet world becomes more accessible and faster through use and technology there are also heavier demands from a marketing perspective on getting the word out to attract customer to businesses and other causes.


    There are a number of Online ad agencies out there like TuberADS.  The evolution from text ads very much what you find in Google, Bing, Yahoo and LinkedIn is now seeing an emergence of the next step in advertising.  Online Video Ads.


    TuberADS provides an entry level video ad for small businesses who have a tighter budget but still need a vehicle to use as their visual in visual digital marketing.  Those who have a larger budget may prefer to hire a team to create a video for the with specific requirements in their visual to use in their online video, however as many small businesses this budget for such purposes is not always necessarily available.  TuberADS provide this to businesses to get a start.
     
    Once you order a video ad, the next question is what you can use it for.  No point ordering an online ad and then not knowing what you can actually use it for.
     
    There are a number of avenues.  TuberADS provides a number of options including a MP4 file to be used for anything including adding it to DVD promotional material or any other purpose you would like to use this for that you see fit.  TuberADS also provides the embed code for you to use in social media and your own website to have as a promotion or teaser about your business.  Finally the YouTube link which is heavily utilised for online advertising such as on Google AdWords video campaigns and Facebook Ads.
     
    Google Online Video Campaigns are very easy to set up.  The first place to start is to register for a Gmail account which will be useful for setting up your account.  Once this is done and activated, just go to the Google homepage and then scroll to the bottom ad select ‘Business’ link.  From there you look at the list of choices at the bottom of the next page and select ‘AdWords.’
     
    Select the GREEN ‘Campaign’ button and select out of three options ‘Search and Display Networks’, ‘Search Network Only’, or ‘Search Network Only’.
     
    Follow the prompts to create a Campaign Name and also set a budget that meets your means.  Also select your video byselecting the GREEN ‘Select A Video’ button.  Use the YouTube link TuberADS provided you to select the video (use the VIDEO URL button).
     
    Now you need to fill out a Headline and two fields of description.  Here you can brainstorm some effective copy write, and if you not sure, do an organic search on Google on what you may think people may search on to find you and look at ads similar to your business as a guideline.  Once done ensure the destination URL is to where you intend it to go (and make sure it is correct).  Test it to be sure.
     
    SAVE
     
    On the next page select a Target Group Name and enter a ‘MAX COST PER VIEW’
     
    Customize the TARGET PEOPLE WATCHING CONTENT to find potential customer who are looking for specific content.
     
    SAVE Target Group
     
    You’re DONE!!
     
    Now you have to wait for the Google review of the campaign and then it will commence serving unless there is some issue.  If there is an issue they will let you know and you can either make the required amendment if you know what or call, email or chat with a Google Customer Service consultant by selecting the HELP button on the top right hand of the page.
     
    Good luck and based on your budget you will see the increased number of clicks on to your video.  The purpose of this Ad is to provide exposure to your business and get potential customer on to your site.

    Read more »

  • 3 Smart Ways of Using YouTube to Boost Your Business

    Ever heard of Smosh, PewDiePie or The Fine Brothers? Who can forget Psy and his famous dance, the Gangnam Style!

    Thanks to YouTube, talented artists and budding musicians now have the perfect venue to showcase their skills and get their first big break.

    Apart from it being the most popular video-sharing platform, YouTube has evolved to become an important online marketing tool for advertisers and business owners. With its millions of viewers and subscribers, the advertising potential of YouTube is limitless. It provides the perfect opportunity for businesses to have easy access to millions of users and turn them into potential customers through effective online advertising video production.

    How can you use YouTube to improve your business? Below are three ways.

     

     

     

     

    Create a YouTube Channel to Build Your Brand Online

    Branding is crucial to a business. To make your business stand out from the sea of competitors, start building your brand by creating a YouTube ads channel. Then upload engaging, informative and creative video content that will introduce your business and the benefits of using your products or services. Also, make sure to add your logo and match your YouTube channel’s appearance to your company colours to make your business easily recognisable across YouTube and other social media platforms.

    Setup Your Account Details to Increase Online Visibility

    When setting up a YouTube account, make sure to include all the important details about your business, such as your name, address and phone number. Providing these relevant information will show your potential clients and customers that your company is legit. It will also improve your search results as Google ranks webpages with clear, concise and complete details higher than others.

    Use Links to Direct People to Your Site

    Make it easier for viewers to find your business by including a link and a call to action in the description field below your YouTube videos. Taking advantage of this function will ensure that your viewers can easily visit your website. Providing a URL link will also prevent your viewers from using the search engine and then end up clicking the website of your competitors.

    These are just three ways on how you can make use of YouTube to spark interest in your products or services, increase your online presence and build your brand.

    Have you tried online video production using YouTube? Share you experience with us in the comment box below.

     

    Read more »

  • Femvertising! Famous Video Ads that Empower Women

    2 Female Empowerment Ads that Break Gender Stereotypes

    Who says, ‘it’s a man’s world’?

    Unique. Beautiful. Strong. Smart. Today’s women are taking a more active and powerful role in advertisements. Gone are the days when advertisements were solely focussed on stories depicting women as damsels in distress waiting to be rescued by a knight in shining armour.



    With the resurgence of feminism and the increasing advocacy on gender equality, female-empowering campaigns are getting much love and attention globally and many companies are finally realising its power.

    These ‘femvertising’ or feminism-focussed video advertisements are designed to inspire, motivate and strike an emotional chord, sending powerful messages that really connect with audiences.

    From campaigns that focus on boosting women’s self-esteem like CoverGirl’s Girl Can and Dove’s Real Beauty, to stories aimed at breaking gender stereotypes, such as Verizon’s Inspire Her Mind and Always’ Like a Girl—these female-empowering ads resonate well with women and attract millions of viewers worldwide.

    Let’s take a good look at these famous video ads that focussed on encouraging women to break gender stereotypes.   

      • Brand: Always (Whisper)

    Campaign: Like a Girl — focuses on changing perceptions about women and rebuilding women’s confidence.  https://youtu.be/XjJQBjWYDTs

    The Story:
    'Show me what it means to run like a girl… throw like a girl… fight like a girl.’ Documentarian Lauren Greenfield asked a group of people, young and old, male and female, to act the phrases out ‘like a girl’. For many people, doing these activities involve flapping arms, jumping on tip-toes, worrying about their hair and pantomiming a catfight. Only the young girls defy the stereotype and demonstrated the acts in strong and powerful ways.

    After watching this video ad, you’ll be ready to take a stand and show that acting #LikeAGirl doesn’t have to be the ultimate insult but something that you can be very proud of.   

      • Brand: Verizon


        Campaign: Inspire Her Mind – aims to encourage women to believe in their own brilliance and break gender stereotypes by pursuing a career in male-dominated fields, such as science, technology, engineering and math (STEM). https://youtu.be/XjJQBjWYDTs

    The Story:

    The story shows a girl growing up wandering through nature, examining animals and plants, and building a rocket with her brother; but along the way she hears her parents saying things like: ‘Who’s my pretty girl?’, ‘Don’t get your dress dirty’ and ‘Be careful with that. Why don’t you hand that to your brother?’ These statements may be simple and subtle, but it made a lasting effect on the girl, discouraging her from taking on tasks that many people think are just for the boys.

    This thought-provoking online video production or advertising campaign, which reached 1.3 million views within a week of its release, highlights the impact of words on young girls. The ad also urges everyone to change everyday conversations because what we say can make a difference in shaping our children’s future.

    Verizon’s Inspire Her Mind and Always’ (Whisper’s) Like a Girl campaigns are just two of the most popular video ads with women empowerment themes that attract millions of viewers.

    Rejected or mocked by some for being too patronising, but applauded by many for their positive impact on women, these female empowerment adverts are proving to be an incredible force in the video advertising industry.

    Looking for an effective online video advertisement that resonates well with your consumers? Contact us at TuberAds. We are an online video production company that offers custom-made videos used for YouTube advertising and other social media platforms. Our top quality video ads will suit your business’ needs and requirements.

     

     

    Read more »