Video Ads

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  • Femvertising! Famous Video Ads that Empower Women

    2 Female Empowerment Ads that Break Gender Stereotypes

    Who says, ‘it’s a man’s world’?

    Unique. Beautiful. Strong. Smart. Today’s women are taking a more active and powerful role in advertisements. Gone are the days when advertisements were solely focussed on stories depicting women as damsels in distress waiting to be rescued by a knight in shining armour.



    With the resurgence of feminism and the increasing advocacy on gender equality, female-empowering campaigns are getting much love and attention globally and many companies are finally realising its power.

    These ‘femvertising’ or feminism-focussed video advertisements are designed to inspire, motivate and strike an emotional chord, sending powerful messages that really connect with audiences.

    From campaigns that focus on boosting women’s self-esteem like CoverGirl’s Girl Can and Dove’s Real Beauty, to stories aimed at breaking gender stereotypes, such as Verizon’s Inspire Her Mind and Always’ Like a Girl—these female-empowering ads resonate well with women and attract millions of viewers worldwide.

    Let’s take a good look at these famous video ads that focussed on encouraging women to break gender stereotypes.   

      • Brand: Always (Whisper)

    Campaign: Like a Girl — focuses on changing perceptions about women and rebuilding women’s confidence.  https://youtu.be/XjJQBjWYDTs

    The Story:
    'Show me what it means to run like a girl… throw like a girl… fight like a girl.’ Documentarian Lauren Greenfield asked a group of people, young and old, male and female, to act the phrases out ‘like a girl’. For many people, doing these activities involve flapping arms, jumping on tip-toes, worrying about their hair and pantomiming a catfight. Only the young girls defy the stereotype and demonstrated the acts in strong and powerful ways.

    After watching this video ad, you’ll be ready to take a stand and show that acting #LikeAGirl doesn’t have to be the ultimate insult but something that you can be very proud of.   

      • Brand: Verizon


        Campaign: Inspire Her Mind – aims to encourage women to believe in their own brilliance and break gender stereotypes by pursuing a career in male-dominated fields, such as science, technology, engineering and math (STEM). https://youtu.be/XjJQBjWYDTs

    The Story:

    The story shows a girl growing up wandering through nature, examining animals and plants, and building a rocket with her brother; but along the way she hears her parents saying things like: ‘Who’s my pretty girl?’, ‘Don’t get your dress dirty’ and ‘Be careful with that. Why don’t you hand that to your brother?’ These statements may be simple and subtle, but it made a lasting effect on the girl, discouraging her from taking on tasks that many people think are just for the boys.

    This thought-provoking online video production or advertising campaign, which reached 1.3 million views within a week of its release, highlights the impact of words on young girls. The ad also urges everyone to change everyday conversations because what we say can make a difference in shaping our children’s future.

    Verizon’s Inspire Her Mind and Always’ (Whisper’s) Like a Girl campaigns are just two of the most popular video ads with women empowerment themes that attract millions of viewers.

    Rejected or mocked by some for being too patronising, but applauded by many for their positive impact on women, these female empowerment adverts are proving to be an incredible force in the video advertising industry.

    Looking for an effective online video advertisement that resonates well with your consumers? Contact us at TuberAds. We are an online video production company that offers custom-made videos used for YouTube advertising and other social media platforms. Our top quality video ads will suit your business’ needs and requirements.

     

     

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  • 5 Tips to Improve Marketing Results on Your YouTube Channel

    In our previous post, we provided you with effective ways to optimise your online videos—and one smart way to do this is to create a YouTube advertising channel.
    This time, we will explore the topic further and share some advice and tips on how you can make the most of this powerful search engine to maximise your marketing results. Read on.

    Why Create a YouTube Channel?

    YouTube is like a hunting ground for business owners and marketers looking to gain exposure on their products and services.  Tagged as ‘the ultimate platform for global social change’ by Forbes, YouTube is more than just a site where you can post videos of adorable pets and unforgettable adventures. It’s an online realm where hundreds of products and services are introduced on a daily basis.  So, if you want to maximise the marketing potential of your videos, set up an effective YouTube video ads channel by following these tips:

    Personalise Your Background

    Your channel should be unique to identify you from the millions of YouTubers. Instead of the typical white background, select a colour scheme that represents your company. Also include images and text that define your brand, such as a logo and slogan. Integrating visuals that look professional into your account will help you gain viewers.



    Feature Your Best Video

    By default, YouTube chooses your most recent video as your ‘Featured’ video. Be sure to change this and select the one that is your best offering. To change your Featured clip, go to your ‘My Channel’ setting and select ‘Video and Playlists’.

    Choose the Right Thumbnails

    Thumbnails represent your videos in the search results. When viewers look for videos on your channel, the first things they will see are the still pictures. Hence, make sure that the images do not only look good, but are also intriguing and interesting to encourage viewers to watch them.

    Add Channel Tags

    Adding tags on your videos is an excellent way to help viewers find your content easily. To add relevant keywords as tags, go to the ‘My Channel’ menu and select ‘Settings’.

    Keep Your Channel Active

    The goal of advertising video production is to build brand awareness, so it doesn’t end the moment you’ve customised your YouTube channel. This is just one of the many processes of running a successful campaign. In order to maintain a successful online campaign, be active on your station. This means that you need to constantly and consistently update your activity stream. Also make sure to participate in users’ conversations. Viewers are more likely to visit your channel if you take the time to communicate with them.

    Bottom Line

    Your YouTube Channel functions as a personalised station for your business. Like your Facebook page, you need to customise your channel to showcase your personality and establish your brand. By following these tips, you can maximise the marketing potential of your online videos.

    If you are looking for quality videos for your YouTube channel, TuberADS can help you. We are a business video production company that creates quality custom-made videos to help boost your online marketing campaign.

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  • How Your Business Can Effectively Improve Customer Service to Increase Sales

    Improve Your Digital Presence via Customer Service

    How many of us have ever felt like we were hanging on the telephone talking to someone who clearly seemed like you were taking up their time with questions about a product or service, or even your own account.  Sometimes we all have to endure this form of service.  The main point is that you will tend to remember such a business by their bad service rather the outcome of what you were trying to achieve.  Often this is not the sort of reputation you ever want as a small business.

    Consider your customer your life line. Because they are!  Without the sales there is no business and all the lead up and advertising and promotions wouldn’t be able to save you.  Good customer service doesn’t take a lot of effort, however it is important that the experience for the customer remains consistent, and putting a customer service plan together for anyone who answers the telephone or in a customer facing role will set a standard and provide clarity to empower and employees.

    Answering the telephone should always be answered in the same manner by all employees.  It gives the customer the experience of consistency.  This is also the welcoming mat for your customer.  A greeting, a welcome and your name should all be in the Introduction.  For example; “Welcome to” or “Good Morning /Afternoon/Evening”, [Company Name], [Name of person who picked up the phone].  So something like
    “Good afternoon, welcome to Trident Services, Annie speaking”.



    To keep focus on whom you are talking to, it is important to listen attentively, and this includes recording and using their name during the conversation.  Using a person’s name three of four times during the conversation will also develop a connection and keep the caller attentive with what you are saying.  This is particularly important when you are trying to upgrade or sell to them.

    Ensure you take their contact details, including phone numbers and email address where applicable.

    Repeat the phone number back to them and wait for them to acknowledge that this is correct.

    Talk to them and recap what they had discussed, and advise of the action points.  For example, if they purchased or ordered anything, then advise what they had orders, and in what colour and size, and the price they had committed to purchase it for.  If there was an action point with you, then advise them a timeline by when you or a member of your team will get back to them.

    Keeping clear lines of communication with the customer will help them trust you and reassure them that you value them and their business.

     

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  • Top Tips to Producing Highly Effective Video Content

    How do you build a solid reputation in the online community?

    These days, one of the best ways is to create top quality business video productions that are engaging to millions of Internet users.

    Producing highly effective video ads will help spread the word about your business and, eventually, turn your avid viewers into customers.

    But how can you do this? Here are some tips to help you produce top quality videos that are sure to keep your audience in awe and interested about your products or services.

    Define your target audience, know their issues and offer solutions.

    Every business should start from identifying their target audience, their issues and aspirations. A highly effective advertising video production company knows how to take advantage of these problems by offering a solution to improve the lives of the viewers. So make sure that your videos are centred on providing benefits from using your products or services, and not just describing their features.

    Plan an entertaining and informative script.

    Just like an architect, you need to create a blueprint for your video production to specify all the details and elements that you want to include in your advertisement. A persuasive and informative script will not only captivate your viewers, but also has the power to turn your audience into potential customers. So before you spend your time, effort or money on creating video content, work on a good script; one that is clear, concise and most of all, compelling.

    Take a hint from movies and pop culture.

    Great TV commercials are inspired by popular movies and pop culture. So why not take a hint from them? You can make references to famous movies or pop culture to make your videos more relatable to your viewers. You can also take inspiration from what’s on trend or in demand. But make sure that you are still on track and not stray from your business’ personality.

    Study the most successful video campaigns.

    Learning the techniques and strategies of filmmakers or video makers gives you an edge, helping you improve your own style. As long as you don’t infringe copyrights by using their content, you can study their styles and techniques to help you create YouTube advertisement videos that are interesting, engaging and powerful.

    Build a solid presence online and improve your brand. Use these key strategies to produce quality and highly effective video that can potentially turn your viewers into customers.

     

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  • Top Trends in Online Video Marketing

    What’s in store for online video marketing this year?

    Here we rundown some of today’s hottest online video production trends that your business should incorporate to help improve your brand across all digital platforms.

    From using fun and entertaining music, to creating strong, emotional storytelling, we cover a variety of important areas in online video advertisements that are not only interesting and engaging, but also resonate among millions of viewers. Below are three of them.


    The Appeal of Female Empowerment Ads

    From Dove’s Real Beauty and Verizon’s Inspire Her Mind campaigns, to CoverGirl’s Girl Can and Pantene’s Shine Strong commercials, popular advertisements with women empowerment themes attract millions of viewers. Whether explaining equality and breaking down gender stereotypes, or embracing one’s true beauty and helping women take a stand, the trend of using online video advertisements that inspire and resonate with women is noticeably getting much hype, love and attention.




    The Impact of ‘Music+Brand’ Collaborations


    Remember Shakira’s two viral videos, Waka Waka and La La La for the 2010 and 2014 World Cup? Or Tom Ford and Justin Timberlake’s stylish collaboration for the video of Suit and Tie? We’re sure you’ve heard of the famous Wonderfilled Anthem for sandwich cookie, Oreo, by songwriter-instrumentalist, Adam Young of Owl City; and watched (for the nth time) the famous Pepsi commercial featuring Pink, Britney Spears, Beyoncé and Spanish heartthrob, Enrique Iglesias. These famous music video collaborations are on top of the list of the most shared video content in the Web. Because people love to listen to good music, the trend of using artists to create ‘trackverts’ (music videos co-released by an artist and a brand) is sure to attract millions of viewers, helping companies gain more attention for their business.

    The Power of ‘Story-monials’

    Using strong, emotional story telling or ‘story-monials’ is a powerful way to increase the sharing potential of your videos. Companies need to better tell their stories to create strong connection and trigger an emotional response amongst viewers, prompting them to share your stories across all digital platforms, from social networking sites and YouTube Ads to mobile devices and other offline communication channels. When audiences feel an emotional connection with your commercial, the more likely they will advocate for the brand behind the advertisement.

    Quality videos with fun, entertaining content, compelling stories and empowering messages help make your advertisement stand out from the crowded online space. These are just some of the many online video production trends that are in focus for digital marketing this year.

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