Search Results: video-advertisements

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  • Femvertising! Famous Video Ads that Empower Women

    2 Female Empowerment Ads that Break Gender Stereotypes

    Who says, ‘it’s a man’s world’?

    Unique. Beautiful. Strong. Smart. Today’s women are taking a more active and powerful role in advertisements. Gone are the days when advertisements were solely focussed on stories depicting women as damsels in distress waiting to be rescued by a knight in shining armour.



    With the resurgence of feminism and the increasing advocacy on gender equality, female-empowering campaigns are getting much love and attention globally and many companies are finally realising its power.

    These ‘femvertising’ or feminism-focussed video advertisements are designed to inspire, motivate and strike an emotional chord, sending powerful messages that really connect with audiences.

    From campaigns that focus on boosting women’s self-esteem like CoverGirl’s Girl Can and Dove’s Real Beauty, to stories aimed at breaking gender stereotypes, such as Verizon’s Inspire Her Mind and Always’ Like a Girl—these female-empowering ads resonate well with women and attract millions of viewers worldwide.

    Let’s take a good look at these famous video ads that focussed on encouraging women to break gender stereotypes.   

      • Brand: Always (Whisper)

    Campaign: Like a Girl — focuses on changing perceptions about women and rebuilding women’s confidence.  https://youtu.be/XjJQBjWYDTs

    The Story:
    'Show me what it means to run like a girl… throw like a girl… fight like a girl.’ Documentarian Lauren Greenfield asked a group of people, young and old, male and female, to act the phrases out ‘like a girl’. For many people, doing these activities involve flapping arms, jumping on tip-toes, worrying about their hair and pantomiming a catfight. Only the young girls defy the stereotype and demonstrated the acts in strong and powerful ways.

    After watching this video ad, you’ll be ready to take a stand and show that acting #LikeAGirl doesn’t have to be the ultimate insult but something that you can be very proud of.   

      • Brand: Verizon


        Campaign: Inspire Her Mind – aims to encourage women to believe in their own brilliance and break gender stereotypes by pursuing a career in male-dominated fields, such as science, technology, engineering and math (STEM). https://youtu.be/XjJQBjWYDTs

    The Story:

    The story shows a girl growing up wandering through nature, examining animals and plants, and building a rocket with her brother; but along the way she hears her parents saying things like: ‘Who’s my pretty girl?’, ‘Don’t get your dress dirty’ and ‘Be careful with that. Why don’t you hand that to your brother?’ These statements may be simple and subtle, but it made a lasting effect on the girl, discouraging her from taking on tasks that many people think are just for the boys.

    This thought-provoking online video production or advertising campaign, which reached 1.3 million views within a week of its release, highlights the impact of words on young girls. The ad also urges everyone to change everyday conversations because what we say can make a difference in shaping our children’s future.

    Verizon’s Inspire Her Mind and Always’ (Whisper’s) Like a Girl campaigns are just two of the most popular video ads with women empowerment themes that attract millions of viewers.

    Rejected or mocked by some for being too patronising, but applauded by many for their positive impact on women, these female empowerment adverts are proving to be an incredible force in the video advertising industry.

    Looking for an effective online video advertisement that resonates well with your consumers? Contact us at TuberAds. We are an online video production company that offers custom-made videos used for YouTube advertising and other social media platforms. Our top quality video ads will suit your business’ needs and requirements.

     

     

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  • Top Trends in Online Video Marketing

    What’s in store for online video marketing this year?

    Here we rundown some of today’s hottest online video production trends that your business should incorporate to help improve your brand across all digital platforms.

    From using fun and entertaining music, to creating strong, emotional storytelling, we cover a variety of important areas in online video advertisements that are not only interesting and engaging, but also resonate among millions of viewers. Below are three of them.


    The Appeal of Female Empowerment Ads

    From Dove’s Real Beauty and Verizon’s Inspire Her Mind campaigns, to CoverGirl’s Girl Can and Pantene’s Shine Strong commercials, popular advertisements with women empowerment themes attract millions of viewers. Whether explaining equality and breaking down gender stereotypes, or embracing one’s true beauty and helping women take a stand, the trend of using online video advertisements that inspire and resonate with women is noticeably getting much hype, love and attention.




    The Impact of ‘Music+Brand’ Collaborations


    Remember Shakira’s two viral videos, Waka Waka and La La La for the 2010 and 2014 World Cup? Or Tom Ford and Justin Timberlake’s stylish collaboration for the video of Suit and Tie? We’re sure you’ve heard of the famous Wonderfilled Anthem for sandwich cookie, Oreo, by songwriter-instrumentalist, Adam Young of Owl City; and watched (for the nth time) the famous Pepsi commercial featuring Pink, Britney Spears, Beyoncé and Spanish heartthrob, Enrique Iglesias. These famous music video collaborations are on top of the list of the most shared video content in the Web. Because people love to listen to good music, the trend of using artists to create ‘trackverts’ (music videos co-released by an artist and a brand) is sure to attract millions of viewers, helping companies gain more attention for their business.

    The Power of ‘Story-monials’

    Using strong, emotional story telling or ‘story-monials’ is a powerful way to increase the sharing potential of your videos. Companies need to better tell their stories to create strong connection and trigger an emotional response amongst viewers, prompting them to share your stories across all digital platforms, from social networking sites and YouTube Ads to mobile devices and other offline communication channels. When audiences feel an emotional connection with your commercial, the more likely they will advocate for the brand behind the advertisement.

    Quality videos with fun, entertaining content, compelling stories and empowering messages help make your advertisement stand out from the crowded online space. These are just some of the many online video production trends that are in focus for digital marketing this year.

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  • 5 Creative Ways to Spark Interest in Your Videos

     What separates a great video from the others? It’s all about the FACE or the way you present it.

    Your videos should be appealing enough to spark interest among netizens. Make it as captivating as Helen of Troy, and we guarantee that you can launch a thousand ships, or in this case, ‘shares’ and ‘likes’ in the blogosphere.  To ensure this, here are five creative ways to make your advertising video production captivating and engaging to millions of viewers.

     

    Help and Inspire!

    Viewers are looking for inspiration, so give them that. Use engaging and heart-warming stories that will make your target audience dream, laugh and have fun. You can brainstorm with your creative team to come up with unpredictable ideas which will delight your audience. Also look into social media sites and read comments and suggestions from people and then use them to create how-to guides that will help them in their daily lives.

    Add Personality to Your Tutorials

    Add character to your tutorials. Start with a catchy greeting and don’t forget to introduce yourself. This will help you connect with viewers, giving them a feel that you want to make friends with them. Also, promote your business at the end. This is the perfect time to mention your tag line and business name, along with the details on how you can help your viewers find solutions to a problem.

    Talk to Your Audience

    Friendly and conversational video advertisements can capture attention and engage viewers. So create a video that looks and feels like a spontaneous conversation between friends. Talk directly to your audience as if you’re in a room with them. This creates a connection and builds better relationships; thus, helping you build your brand.

    Dazzle and Delight Them

    Capture your viewers’ attention by creating stories that are mesmerising, entertaining and emotionally rewarding; those that generate interest and leave viewers craving for more. Dazzle and delight your audience by making use of stunning imagery, cool animations and powerful voice overs.

    Go Along with the Trend

    Be the first to spread updates on important events. Create videos that focus on trends in various topics, such as in fashion, food, lifestyle or entertainment. Then upload these to your YouTube advertising channel or to your blogs and social networking sites. This way, you can potentially generate thousands of views, shares and likes, which can help increase traffic to your website.

    Have you tried any of these creative ideas yourself? We’re sure that you have other interesting ideas to promote your video posts. Share them with us here by leaving a comment below.

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  • Video Advertising: A Powerful Channel to Promote Your Brand Online

    Video Advertising: A Powerful Channel to Promote Your Brand Online

    Why are people drawn to videos?

    The ‘Brain Lady’, Susan Weinschenk, Ph.D., a leading speaker and consultant to brands like Disney, Amazon and Walmart, has uncovered four psychological reasons why videos are compelling to customers.

      1. The Fusiform Facial area (FFA) makes us pay attention to faces. The FAA is a part of the human visual system that is used for face perception or recognition. This is the reason why viewing the speakers and interpreting the information based on their facial expressions is more enthralling than reading text.

      2. Voice conveys rich information. The sound of a human voice transforms words into meaningful messages and useful content.

      3. Emotions are contagious. The feelings or messages conveyed in a video can affect and influence viewers.

      4. Movement grabs attention. Human brains are wired to ensure that movements keep people engaged. Movements also express emotions, thereby stimulating the senses and promoting enjoyment among viewers.   

    So, how can you leverage these important details in your business? You can do so by using quality videos to increase your online presence, market your products or services and build your brand. With the Internet becoming the most powerful medium of communication, creative video advertising has the power to reach millions of customers and provide them with fast and easy access to information.

    What is video advertising?

    Video advertising is one of the most promising online campaign formats and one of the fastest-growing online marketing opportunities available today. Taking advantage of what online video production has to offer is a smart move to stay ahead of the competition.

    To further convince you how advertising video production increases your online presence and builds your brand, read some of its advantages below.

      • Increases traffic to websites

     

    Online video production is gaining strength as a valuable medium to drive website traffic. Well-presented videos, with quality content and keywords, rank well in search engines. When a video ad contains a link to your business’ website, there is a greater chance that the viewers will visit that site. YouTube, which is the third largest website in the world, has approximately 4 billion users per day. Imagine the traffic your website can gain by using YouTube ads.

      • Builds trust

     

    Videos are not only effective in capturing viewers’ interests, they also help businesses define products or services in better detail to viewers. By giving more accurate details, useful insights and updates, and reaching your clients, customers and associates on a more personal level, you build loyalty and trust between you and your viewers.

      • Offers real-time interaction

     

    Video ads on the Internet offer customers with a ‘one-click’ approach to buying products. Unlike TV ads, online advertising provides customers with real-time opportunity to purchase a product or use a service. Fun and informative video advertisements also encourage users to leave valuable feedback or comments to help enhance existing products and improve services. 

      • Creates brand recognition

     

    Social media has a huge influence on the online community. This is why businesses should make use of this powerful tool to gain recognition of their products or services. By getting your video ads circulating on the web through influential social networking sites like Twitter, Google+, LinkedIn and Facebook, you can aggressively promote your business online. You can also increase your online presence by spreading your company’s message with the help of powerful search engines like Google, Yahoo! and Bing.

    Build your brand and propel your business towards success with the use of a well-crafted video advertisement.

    Here at TuberADS, we can help kick start your first online video marketing campaign.

    For less than id="mce_marker"00 USD, we can provide quality custom-made online video advertisement for your business’ needs. Check out our range of online videos here.

    For inquiries and questions, don’t hesitate to send us a message through our contact form. We look forward to helping you promote your business online.

     

     

     

     

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  • A Way To Get More Clicks on AdWords

    A Way To Get More Clicks on AdWords

    A picture is worth a thousand words?  Who ever said that was right on the money!  A very commonly seen method of advertising is on the world’s most used website, Google.  When ever you do a search for something you will also see a list of advertisements on the right hand side of the page.  These are Google AdWords.  Paid advertising by businesses and organisations to promote themselves to the world according to the criteria that they choose as their target audience.  Many businesses that see the real benefits of AdWords advertising are usually seen on the top five listings.  Anything below that or on the next page will see a decline in interest or visibility.

    Though AdWords text advertising is currently very much the norm for many businesses, a reasonably new phenomenon which is rapidly gaining visibility is AdWords Video Ads, also known as Youtube Advertising.  It’s simple.  Just think of the next time you watch a video on YouTube and you see an advertisement at the beginning of the video you intended to watch, and then you clicked ‘Skip Ad’.  That’s an AdWords video Ad campaign.  It is your Adwords campaign with sound, vision and motion!

    Studies have shown according to Adweek and Emarketer.com that online video ads are more effective than television advertising.  Online Video Ads findings also indicate a minimum of a 4 Percent variance in the public’s recall rate of online video ads above television advertising.  Considering the cost effectiveness of online advertising compared to television, there has been a shift in advertising dollars towards the online stream, though television advertising remains dominant for the meantime.       

    Comparing the two types of AdWords method of advertising, text advertising, and online video advertising, various studies have indicated the effectiveness of comparing the two.  It has been noted that customers are 27 times more likely to click a Video Ad compared to a standard Adwords Ad.  The best way to test this is try it out for yourself.  Start an Adwords campaign using text advertising in a campaign.  Create a separate campaign in AdWords with the same criteria (target criteria) for online video campaigns from the Google/Adwords page, and then see the difference in click rate.  You will be astounded in the click rate difference.  To get started, check out the range of personalised video advertisements for your business at tuberads.com . Click ‘Order Now’ to show you the range and then click the video you want to order via the order form that will appear.  Once you receive your video you can get started on your AdWords Video Campaign. 

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