Search Results: online-video-production

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  • Femvertising! Famous Video Ads that Empower Women

    2 Female Empowerment Ads that Break Gender Stereotypes

    Who says, ‘it’s a man’s world’?

    Unique. Beautiful. Strong. Smart. Today’s women are taking a more active and powerful role in advertisements. Gone are the days when advertisements were solely focussed on stories depicting women as damsels in distress waiting to be rescued by a knight in shining armour.



    With the resurgence of feminism and the increasing advocacy on gender equality, female-empowering campaigns are getting much love and attention globally and many companies are finally realising its power.

    These ‘femvertising’ or feminism-focussed video advertisements are designed to inspire, motivate and strike an emotional chord, sending powerful messages that really connect with audiences.

    From campaigns that focus on boosting women’s self-esteem like CoverGirl’s Girl Can and Dove’s Real Beauty, to stories aimed at breaking gender stereotypes, such as Verizon’s Inspire Her Mind and Always’ Like a Girl—these female-empowering ads resonate well with women and attract millions of viewers worldwide.

    Let’s take a good look at these famous video ads that focussed on encouraging women to break gender stereotypes.   

      • Brand: Always (Whisper)

    Campaign: Like a Girl — focuses on changing perceptions about women and rebuilding women’s confidence.  https://youtu.be/XjJQBjWYDTs

    The Story:
    'Show me what it means to run like a girl… throw like a girl… fight like a girl.’ Documentarian Lauren Greenfield asked a group of people, young and old, male and female, to act the phrases out ‘like a girl’. For many people, doing these activities involve flapping arms, jumping on tip-toes, worrying about their hair and pantomiming a catfight. Only the young girls defy the stereotype and demonstrated the acts in strong and powerful ways.

    After watching this video ad, you’ll be ready to take a stand and show that acting #LikeAGirl doesn’t have to be the ultimate insult but something that you can be very proud of.   

      • Brand: Verizon


        Campaign: Inspire Her Mind – aims to encourage women to believe in their own brilliance and break gender stereotypes by pursuing a career in male-dominated fields, such as science, technology, engineering and math (STEM). https://youtu.be/XjJQBjWYDTs

    The Story:

    The story shows a girl growing up wandering through nature, examining animals and plants, and building a rocket with her brother; but along the way she hears her parents saying things like: ‘Who’s my pretty girl?’, ‘Don’t get your dress dirty’ and ‘Be careful with that. Why don’t you hand that to your brother?’ These statements may be simple and subtle, but it made a lasting effect on the girl, discouraging her from taking on tasks that many people think are just for the boys.

    This thought-provoking online video production or advertising campaign, which reached 1.3 million views within a week of its release, highlights the impact of words on young girls. The ad also urges everyone to change everyday conversations because what we say can make a difference in shaping our children’s future.

    Verizon’s Inspire Her Mind and Always’ (Whisper’s) Like a Girl campaigns are just two of the most popular video ads with women empowerment themes that attract millions of viewers.

    Rejected or mocked by some for being too patronising, but applauded by many for their positive impact on women, these female empowerment adverts are proving to be an incredible force in the video advertising industry.

    Looking for an effective online video advertisement that resonates well with your consumers? Contact us at TuberAds. We are an online video production company that offers custom-made videos used for YouTube advertising and other social media platforms. Our top quality video ads will suit your business’ needs and requirements.

     

     

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  • How Your Business Can Effectively Improve Customer Service to Increase Sales

    Improve Your Digital Presence via Customer Service

    How many of us have ever felt like we were hanging on the telephone talking to someone who clearly seemed like you were taking up their time with questions about a product or service, or even your own account.  Sometimes we all have to endure this form of service.  The main point is that you will tend to remember such a business by their bad service rather the outcome of what you were trying to achieve.  Often this is not the sort of reputation you ever want as a small business.

    Consider your customer your life line. Because they are!  Without the sales there is no business and all the lead up and advertising and promotions wouldn’t be able to save you.  Good customer service doesn’t take a lot of effort, however it is important that the experience for the customer remains consistent, and putting a customer service plan together for anyone who answers the telephone or in a customer facing role will set a standard and provide clarity to empower and employees.

    Answering the telephone should always be answered in the same manner by all employees.  It gives the customer the experience of consistency.  This is also the welcoming mat for your customer.  A greeting, a welcome and your name should all be in the Introduction.  For example; “Welcome to” or “Good Morning /Afternoon/Evening”, [Company Name], [Name of person who picked up the phone].  So something like
    “Good afternoon, welcome to Trident Services, Annie speaking”.



    To keep focus on whom you are talking to, it is important to listen attentively, and this includes recording and using their name during the conversation.  Using a person’s name three of four times during the conversation will also develop a connection and keep the caller attentive with what you are saying.  This is particularly important when you are trying to upgrade or sell to them.

    Ensure you take their contact details, including phone numbers and email address where applicable.

    Repeat the phone number back to them and wait for them to acknowledge that this is correct.

    Talk to them and recap what they had discussed, and advise of the action points.  For example, if they purchased or ordered anything, then advise what they had orders, and in what colour and size, and the price they had committed to purchase it for.  If there was an action point with you, then advise them a timeline by when you or a member of your team will get back to them.

    Keeping clear lines of communication with the customer will help them trust you and reassure them that you value them and their business.

     

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  • Top Trends in Online Video Marketing

    What’s in store for online video marketing this year?

    Here we rundown some of today’s hottest online video production trends that your business should incorporate to help improve your brand across all digital platforms.

    From using fun and entertaining music, to creating strong, emotional storytelling, we cover a variety of important areas in online video advertisements that are not only interesting and engaging, but also resonate among millions of viewers. Below are three of them.


    The Appeal of Female Empowerment Ads

    From Dove’s Real Beauty and Verizon’s Inspire Her Mind campaigns, to CoverGirl’s Girl Can and Pantene’s Shine Strong commercials, popular advertisements with women empowerment themes attract millions of viewers. Whether explaining equality and breaking down gender stereotypes, or embracing one’s true beauty and helping women take a stand, the trend of using online video advertisements that inspire and resonate with women is noticeably getting much hype, love and attention.




    The Impact of ‘Music+Brand’ Collaborations


    Remember Shakira’s two viral videos, Waka Waka and La La La for the 2010 and 2014 World Cup? Or Tom Ford and Justin Timberlake’s stylish collaboration for the video of Suit and Tie? We’re sure you’ve heard of the famous Wonderfilled Anthem for sandwich cookie, Oreo, by songwriter-instrumentalist, Adam Young of Owl City; and watched (for the nth time) the famous Pepsi commercial featuring Pink, Britney Spears, Beyoncé and Spanish heartthrob, Enrique Iglesias. These famous music video collaborations are on top of the list of the most shared video content in the Web. Because people love to listen to good music, the trend of using artists to create ‘trackverts’ (music videos co-released by an artist and a brand) is sure to attract millions of viewers, helping companies gain more attention for their business.

    The Power of ‘Story-monials’

    Using strong, emotional story telling or ‘story-monials’ is a powerful way to increase the sharing potential of your videos. Companies need to better tell their stories to create strong connection and trigger an emotional response amongst viewers, prompting them to share your stories across all digital platforms, from social networking sites and YouTube Ads to mobile devices and other offline communication channels. When audiences feel an emotional connection with your commercial, the more likely they will advocate for the brand behind the advertisement.

    Quality videos with fun, entertaining content, compelling stories and empowering messages help make your advertisement stand out from the crowded online space. These are just some of the many online video production trends that are in focus for digital marketing this year.

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  • 3 Smart Ways of Using YouTube to Boost Your Business

    Ever heard of Smosh, PewDiePie or The Fine Brothers? Who can forget Psy and his famous dance, the Gangnam Style!

    Thanks to YouTube, talented artists and budding musicians now have the perfect venue to showcase their skills and get their first big break.

    Apart from it being the most popular video-sharing platform, YouTube has evolved to become an important online marketing tool for advertisers and business owners. With its millions of viewers and subscribers, the advertising potential of YouTube is limitless. It provides the perfect opportunity for businesses to have easy access to millions of users and turn them into potential customers through effective online advertising video production.

    How can you use YouTube to improve your business? Below are three ways.

     

     

     

     

    Create a YouTube Channel to Build Your Brand Online

    Branding is crucial to a business. To make your business stand out from the sea of competitors, start building your brand by creating a YouTube ads channel. Then upload engaging, informative and creative video content that will introduce your business and the benefits of using your products or services. Also, make sure to add your logo and match your YouTube channel’s appearance to your company colours to make your business easily recognisable across YouTube and other social media platforms.

    Setup Your Account Details to Increase Online Visibility

    When setting up a YouTube account, make sure to include all the important details about your business, such as your name, address and phone number. Providing these relevant information will show your potential clients and customers that your company is legit. It will also improve your search results as Google ranks webpages with clear, concise and complete details higher than others.

    Use Links to Direct People to Your Site

    Make it easier for viewers to find your business by including a link and a call to action in the description field below your YouTube videos. Taking advantage of this function will ensure that your viewers can easily visit your website. Providing a URL link will also prevent your viewers from using the search engine and then end up clicking the website of your competitors.

    These are just three ways on how you can make use of YouTube to spark interest in your products or services, increase your online presence and build your brand.

    Have you tried online video production using YouTube? Share you experience with us in the comment box below.

     

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  • 5 Strategies for Creating a Successful Online Video Marketing Campaign

    What’s the secret to a successful online video marketing campaign? It’s using quality videos that are not only useful and informative, but are also engaging to viewers. This does not only boost your business’ online presence, it also sparks traffic on your site.

    But how do you make yours stand out from a sea of competitors? Learn and make use of the following strategies to create a successful online video marketing campaign. 

     

      1. 1.       Think of a Catchy Title

     A video title, like the headline to a blog post, can help drive traffic to a website. Thus, creating a catchy title is important. Aside from capturing viewers’ attention, it also helps rank your website when you make use of the appropriate keywords in your title. Because YouTube is powered by Google, then keywords and phrases used in your titles are essential in getting your website found on search engines.

     

      1. 2.       Know the Basic Keyword Strategies

     To optimise YouTube advertising videos, make sure to add relevant keywords in their titles, descriptions and tags. You can also use your website’s pages as ‘maps’ to help search engines figure out what your content is all about. Instead of using search words, target specific search phrases. For instance, instead of using ‘ online advertisement’ as a keyword, use ‘effective online advertisement’ for a better chance of showing up on the front of search results. Learning all these basic keyword strategies will help increase traffic to your website.

     

      1. 3.       Provide Informative Content

     When creating online marketing campaigns, think about your ideal viewers. How can you help them? What can you offer that they’ll find useful and valuable? Knowing the answers to these questions is the key to attracting your target market. Also, avoid ‘salesy’ or ‘spammy’ content to make your campaign attractive to viewers. Although there is nothing wrong with selling products or services, it’s better to use your campaign to solve problems or discuss solutions. There’s a reason why ‘how-to’ videos are popular because not only do they offer solutions to a problem, they also help define your products and service as well as showcase your skills and expertise. 

     

      1. 4.       Include a Call to Action

     The goal of online video production is to build a stronger brand identity and grow your business. So get your viewers to respond to your advertisement by creating good quality videos that capture their full attention. Then, take advantage of the opportunity by providing calls to action, such as asking them to sign up for a newsletter, leave feedback, subscribe to your YouTube channel, share the campaign on social networking sites and visit your blogs.

     

      1. 5.       Create a Series of Videos

     Quality videos help build brand identity each time they are released or posted on various blogs or social networking sites. Hence, if you want to get wider market exposure and continue to create brand awareness, you need to produce numerous outputs and post them on a regular basis. To do this, create tutorials, product demonstrations, webinars and webcasts and then break them into a series of short promotional materials.

    To spark a successful marketing campaign, create an online buzz, pull traffic to your website and improve your brand with the use of creative advertising video production.

    If you’re looking for high quality videos that attract viewers and provide exposure to your business, we can deliver them to you.

    Here at TuberADS, we offer 30- and 60- second customised video ads that suit your business needs and cater specifically for small businesses.

    For enquiries, send us a message through our Contact page.

    At TuberADS, we can help jumpstart your online marketing campaign.

     

     

     

     

     

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