A Way To Get More Clicks on AdWords
A picture is worth a thousand words? Who ever said that was right on the money! A very commonly seen method of advertising is on the world’s most used website, Google. When ever you do a search for something you will also see a list of advertisements on the right hand side of the page. These are Google AdWords. Paid advertising by businesses and organisations to promote themselves to the world according to the criteria that they choose as their target audience. Many businesses that see the real benefits of AdWords advertising are usually seen on the top five listings. Anything below that or on the next page will see a decline in interest or visibility.
Though AdWords text advertising is currently very much the norm for many businesses, a reasonably new phenomenon which is rapidly gaining visibility is AdWords Video Ads, also known as Youtube Advertising. It’s simple. Just think of the next time you watch a video on YouTube and you see an advertisement at the beginning of the video you intended to watch, and then you clicked ‘Skip Ad’. That’s an AdWords video Ad campaign. It is your Adwords campaign with sound, vision and motion!
Studies have shown according to Adweek and Emarketer.com that online video ads are more effective than television advertising. Online Video Ads findings also indicate a minimum of a 4 Percent variance in the public’s recall rate of online video ads above television advertising. Considering the cost effectiveness of online advertising compared to television, there has been a shift in advertising dollars towards the online stream, though television advertising remains dominant for the meantime.
Comparing the two types of AdWords method of advertising, text advertising, and online video advertising, various studies have indicated the effectiveness of comparing the two. It has been noted that customers are 27 times more likely to click a Video Ad compared to a standard Adwords Ad. The best way to test this is try it out for yourself. Start an Adwords campaign using text advertising in a campaign. Create a separate campaign in AdWords with the same criteria (target criteria) for online video campaigns from the Google/Adwords page, and then see the difference in click rate. You will be astounded in the click rate difference. To get started, check out the range of personalised video advertisements for your business at tuberads.com . Click ‘Order Now’ to show you the range and then click the video you want to order via the order form that will appear. Once you receive your video you can get started on your AdWords Video Campaign.