Video Advertising: A Powerful Channel to Promote Your Brand Online
Why are people drawn to videos?
The ‘Brain Lady’, Susan Weinschenk, Ph.D., a leading speaker and consultant to brands like Disney, Amazon and Walmart, has uncovered four psychological reasons why videos are compelling to customers.
- The Fusiform Facial area (FFA) makes us pay attention to faces. The FAA is a part of the human visual system that is used for face perception or recognition. This is the reason why viewing the speakers and interpreting the information based on their facial expressions is more enthralling than reading text.
- Voice conveys rich information. The sound of a human voice transforms words into meaningful messages and useful content.
- Emotions are contagious. The feelings or messages conveyed in a video can affect and influence viewers.
- Movement grabs attention. Human brains are wired to ensure that movements keep people engaged. Movements also express emotions, thereby stimulating the senses and promoting enjoyment among viewers.
So, how can you leverage these important details in your business? You can do so by using quality videos to increase your online presence, market your products or services and build your brand. With the Internet becoming the most powerful medium of communication, creative video advertising has the power to reach millions of customers and provide them with fast and easy access to information.
What is video advertising?
Video advertising is one of the most promising online campaign formats and one of the fastest-growing online marketing opportunities available today. Taking advantage of what online video production has to offer is a smart move to stay ahead of the competition.
To further convince you how advertising video production increases your online presence and builds your brand, read some of its advantages below.
- Increases traffic to websites
Online video production is gaining strength as a valuable medium to drive website traffic. Well-presented videos, with quality content and keywords, rank well in search engines. When a video ad contains a link to your business’ website, there is a greater chance that the viewers will visit that site. YouTube, which is the third largest website in the world, has approximately 4 billion users per day. Imagine the traffic your website can gain by using YouTube ads.
- Builds trust
Videos are not only effective in capturing viewers’ interests, they also help businesses define products or services in better detail to viewers. By giving more accurate details, useful insights and updates, and reaching your clients, customers and associates on a more personal level, you build loyalty and trust between you and your viewers.
- Offers real-time interaction
Video ads on the Internet offer customers with a ‘one-click’ approach to buying products. Unlike TV ads, online advertising provides customers with real-time opportunity to purchase a product or use a service. Fun and informative video advertisements also encourage users to leave valuable feedback or comments to help enhance existing products and improve services.
- Creates brand recognition
Social media has a huge influence on the online community. This is why businesses should make use of this powerful tool to gain recognition of their products or services. By getting your video ads circulating on the web through influential social networking sites like Twitter, Google+, LinkedIn and Facebook, you can aggressively promote your business online. You can also increase your online presence by spreading your company’s message with the help of powerful search engines like Google, Yahoo! and Bing.
Build your brand and propel your business towards success with the use of a well-crafted video advertisement.
Here at TuberADS, we can help kick start your first online video marketing campaign.
For less than id="mce_marker"00 USD, we can provide quality custom-made online video advertisement for your business’ needs. Check out our range of online videos here.
For inquiries and questions, don’t hesitate to send us a message through our contact form. We look forward to helping you promote your business online.