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  • How Your Business Can Effectively Improve Customer Service to Increase Sales

    Improve Your Digital Presence via Customer Service

    How many of us have ever felt like we were hanging on the telephone talking to someone who clearly seemed like you were taking up their time with questions about a product or service, or even your own account.  Sometimes we all have to endure this form of service.  The main point is that you will tend to remember such a business by their bad service rather the outcome of what you were trying to achieve.  Often this is not the sort of reputation you ever want as a small business.

    Consider your customer your life line. Because they are!  Without the sales there is no business and all the lead up and advertising and promotions wouldn’t be able to save you.  Good customer service doesn’t take a lot of effort, however it is important that the experience for the customer remains consistent, and putting a customer service plan together for anyone who answers the telephone or in a customer facing role will set a standard and provide clarity to empower and employees.

    Answering the telephone should always be answered in the same manner by all employees.  It gives the customer the experience of consistency.  This is also the welcoming mat for your customer.  A greeting, a welcome and your name should all be in the Introduction.  For example; “Welcome to” or “Good Morning /Afternoon/Evening”, [Company Name], [Name of person who picked up the phone].  So something like
    “Good afternoon, welcome to Trident Services, Annie speaking”.



    To keep focus on whom you are talking to, it is important to listen attentively, and this includes recording and using their name during the conversation.  Using a person’s name three of four times during the conversation will also develop a connection and keep the caller attentive with what you are saying.  This is particularly important when you are trying to upgrade or sell to them.

    Ensure you take their contact details, including phone numbers and email address where applicable.

    Repeat the phone number back to them and wait for them to acknowledge that this is correct.

    Talk to them and recap what they had discussed, and advise of the action points.  For example, if they purchased or ordered anything, then advise what they had orders, and in what colour and size, and the price they had committed to purchase it for.  If there was an action point with you, then advise them a timeline by when you or a member of your team will get back to them.

    Keeping clear lines of communication with the customer will help them trust you and reassure them that you value them and their business.

     

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  • Video Captures The Attention Of Potential Buyers More Than Text Ads

    There are a number of sites now which accommodate campaign advertising. One of which is Google's AdWords. The various devices and also the advance of technology has seen to the uptake of more effective visual attraction to capture the attention of the consumer. It was like what advertising most likely posters plastered on walls or in newspapers, until technology enabled voice to perform the advertising on the radio, and then the next step to television. This is merely the natural step in the face of technology to find a means to grab the attention of the customer. TuberADS uses both Text and Video Ads on the Google network, and without fail the Video Ads attracts more clicks. Pictures and sound capture their imagination of the potential buyer in more ways than a Text Ad. They too have their place, however the simple process to type an effective AdWords Ad is also as easy with a Video Ad. The only difference is we have done the hard work for you! TuberADS provides the 30 second or 60 second ad with your personal business name and slogans to attract the attention of your potential customers. Utilize the Online Video Ad to attract customers to your site, and the rest is up to your own website to convince the customer. TuberADS provides the grab to get the customer to you! You can start the process to get your Online Video Ad by clicking the HOME button and then selecting the 'Click Similar Video button under the video you would like for us to complete for you with your business name, logo and slogans. What you receive is the YouTube link for your AdWords and other online and social media promotions, as well as the embed code for your website and the MP4 file DVD and any other requirements for the movie file. Read more »

  • 5 Strategies for Creating a Successful Online Video Marketing Campaign

    What’s the secret to a successful online video marketing campaign? It’s using quality videos that are not only useful and informative, but are also engaging to viewers. This does not only boost your business’ online presence, it also sparks traffic on your site.

    But how do you make yours stand out from a sea of competitors? Learn and make use of the following strategies to create a successful online video marketing campaign. 

     

      1. 1.       Think of a Catchy Title

     A video title, like the headline to a blog post, can help drive traffic to a website. Thus, creating a catchy title is important. Aside from capturing viewers’ attention, it also helps rank your website when you make use of the appropriate keywords in your title. Because YouTube is powered by Google, then keywords and phrases used in your titles are essential in getting your website found on search engines.

     

      1. 2.       Know the Basic Keyword Strategies

     To optimise YouTube advertising videos, make sure to add relevant keywords in their titles, descriptions and tags. You can also use your website’s pages as ‘maps’ to help search engines figure out what your content is all about. Instead of using search words, target specific search phrases. For instance, instead of using ‘ online advertisement’ as a keyword, use ‘effective online advertisement’ for a better chance of showing up on the front of search results. Learning all these basic keyword strategies will help increase traffic to your website.

     

      1. 3.       Provide Informative Content

     When creating online marketing campaigns, think about your ideal viewers. How can you help them? What can you offer that they’ll find useful and valuable? Knowing the answers to these questions is the key to attracting your target market. Also, avoid ‘salesy’ or ‘spammy’ content to make your campaign attractive to viewers. Although there is nothing wrong with selling products or services, it’s better to use your campaign to solve problems or discuss solutions. There’s a reason why ‘how-to’ videos are popular because not only do they offer solutions to a problem, they also help define your products and service as well as showcase your skills and expertise. 

     

      1. 4.       Include a Call to Action

     The goal of online video production is to build a stronger brand identity and grow your business. So get your viewers to respond to your advertisement by creating good quality videos that capture their full attention. Then, take advantage of the opportunity by providing calls to action, such as asking them to sign up for a newsletter, leave feedback, subscribe to your YouTube channel, share the campaign on social networking sites and visit your blogs.

     

      1. 5.       Create a Series of Videos

     Quality videos help build brand identity each time they are released or posted on various blogs or social networking sites. Hence, if you want to get wider market exposure and continue to create brand awareness, you need to produce numerous outputs and post them on a regular basis. To do this, create tutorials, product demonstrations, webinars and webcasts and then break them into a series of short promotional materials.

    To spark a successful marketing campaign, create an online buzz, pull traffic to your website and improve your brand with the use of creative advertising video production.

    If you’re looking for high quality videos that attract viewers and provide exposure to your business, we can deliver them to you.

    Here at TuberADS, we offer 30- and 60- second customised video ads that suit your business needs and cater specifically for small businesses.

    For enquiries, send us a message through our Contact page.

    At TuberADS, we can help jumpstart your online marketing campaign.

     

     

     

     

     

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  • How does business benefit with video advertising?

    Businesses have many options when it comes to advertising.  Some forms of advertising highly effective and others not so.  When a business decides to put together their marketing and advertising strategy, one thing should be clear, that they cannot escape the need to include digital advertising.  This is not a trend, but more so the now and future of keeping a business in touch with their customers.

    It is important to see what part of the worked you are in and what your target customer is.  If you are a small business in an area where internet usage is low and you are not seeking business from outside that type of community, then a digital strategy would most likely not be required at this time.

    A digital strategy can include any form of online promotions, such as display advertising such as banners, overlays, video, and advertorials.  An internet user can see this everywhere they click.  For example in YouTube just before or even during a featured video that they had selected, or on pop ups and banner advertising such as on news sites and further more on selected AdSense sites which Google has incorporated to advertise your business for a fee.

    There has been a rapid rise in businesses adopting the video ads to promote their business online.  The video ad gives a business a professional feel online regardless what your business is.  An online video production will enhance your online cred, and has been proven, will attract more viewers to you during their search.  Video also gives a business a higher ranking in the rankings.

    Looking at the top 3 most popular ranked websites, Google, YouTube and Facebook, web video production is accommodated.  In other words a video advertisement means a great way to attract more viewers.  Ultimately, the goal is to attract people to be your customers.

    Video advertising will become a business’ great ally in promoting businesses.

     

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  • Visuals Headlining Content Marketing

    With the increasing use of multimedia vehicles such as Pinterst, Facebook and Twitter, there is a heavier reliance on attracting customers by telling your story. The same goes with the visual attraction as a result of sites such as YouTube and Vevo. The reliance on delivery of a message has resulted in the take off of YouTube and Vevo as a source of information. All you need to see is the appearance of movie trailers and video games trailers and game plays reviews that continue to bombard PCs and mobile devices. Quite often you will find the source of the visual leads to YouTube, whether the video is clicked from a website or as a link on a enewsletter. Read this article which appeared in February 2013. The trend is now becoming stronger from the time this was written. http://contentmarketinginstitute.com/2013/02/effective-content-marketing-visuals/ Read more »