The consumer is burdened with choice these days and making a choice is far more complex. This creates a dilemma to various companies with their brands, products and services. All these components are what businesses are competing to grab the attention of their target consumer groups to spend their money with them. The traditional means of advertising has been skewed with the rapid adoption of Social Media which have seen new avenues for product placement and a means to reach audiences. In this highly competitive market where there is a blur of who is offering what and what the difference of products and services offered and finally allowing the consumer to make a more informed choice. The purpose of advertising for a business is to allow consumers to become aware of their product and services. The initial awareness can make a difference what decisions the consumer will take in making a purchase. TuberAds has made it possible for any business to find their new reach to the market with an easy step process to have a video for both your online presence and a copy of the video to be included in any digital formats such as DVDs.
To our customers and potential customers, all Video Ads will have your business name at the start of all Video Ads as well as contact details to give you the opportunity to be seen early in quick views, You will also have the same exposure at the end of the video!! So you needn't miss out on coverage early in the Video Ad!
How To Set Up You First Online Video Campaign On YouTube
Google is at the forefront of advertising. All you need to do is look around on any Google search and see the list of businesses seeking your attention on the side of your search results. For most companies that already use Google as a part of their marketing strategy, they could testify the necessity of being ever present online and what better place to be seen than on Google. The World’s number #1 viewed website. Each AdWords subscriber would express their own level of success on being viewed on Google, however most would suggest that their presence online is a crucial part of their overall strategy. Not being seen online is eliminating a large market of potential customers who could possibly be aware of your existence.
The presence in Text Ad format is the common method of being seen on those Google searches, and the ongoing efforts to get to the first page is an ongoing effort. In 2006 Google’s acquisition of YouTube was the coming tide of advertising with video. It’s still AdWords, but on the YouTube platform. You get seen in motion and colour with a method to showcase your business and services. YouTube is the third most watched website in the world and with the advance in technology, video is becoming even more accessible to people and communities around the world. YouTube is a portal for learning, teaching, and entertainment and also available to audiences in many languages.
Taking advantage of a powerful vehicle such as YouTube using the AdWords campaign set up is very easy and in minutes you could get started.
To start off with, you now need to register a Gmail account. You can start by going to the Google home page and clicking ‘Gmail’ at the top right hand side of the page. On the next page you will be prompted to ‘Create An Account.’
Once you have the Gmail account, you can get started by going in to the Google page and searching for AdWords (There are numerous ways, but for a beginner this is probably easiest). You can then click the ‘Start Now’ button. You will be asked some basic qualifying questions before you start. It will ask you to create an AdWords account
You can select the two selections below:
1. I have an email address and password I already use with Google services like AdSense, Gmail, YouTube, or Google+.
2. I'd like to choose a new login name and password just for AdWords.
This will create your AdWords account. Now your ready to start your campaign!
Look on the left hand panel and look for 'All Video Campaigns' button and select that. On the next page, click the RED ‘+ Campaign’ button and fill out the required details on the next page.
You can do this by yourself, or simply call 1800 988 5711800 988 571 for help creating your first ad.
Improve Your Digital Presence via Customer Service
How many of us have ever felt like we were hanging on the telephone talking to someone who clearly seemed like you were taking up their time with questions about a product or service, or even your own account. Sometimes we all have to endure this form of service. The main point is that you will tend to remember such a business by their bad service rather the outcome of what you were trying to achieve. Often this is not the sort of reputation you ever want as a small business.
Consider your customer your life line. Because they are! Without the sales there is no business and all the lead up and advertising and promotions wouldn’t be able to save you. Good customer service doesn’t take a lot of effort, however it is important that the experience for the customer remains consistent, and putting a customer service plan together for anyone who answers the telephone or in a customer facing role will set a standard and provide clarity to empower and employees.
Answering the telephone should always be answered in the same manner by all employees. It gives the customer the experience of consistency. This is also the welcoming mat for your customer. A greeting, a welcome and your name should all be in the Introduction. For example; “Welcome to” or “Good Morning /Afternoon/Evening”, [Company Name], [Name of person who picked up the phone]. So something like
“Good afternoon, welcome to Trident Services, Annie speaking”.
To keep focus on whom you are talking to, it is important to listen attentively, and this includes recording and using their name during the conversation. Using a person’s name three of four times during the conversation will also develop a connection and keep the caller attentive with what you are saying. This is particularly important when you are trying to upgrade or sell to them.
Ensure you take their contact details, including phone numbers and email address where applicable.
Repeat the phone number back to them and wait for them to acknowledge that this is correct.
Talk to them and recap what they had discussed, and advise of the action points. For example, if they purchased or ordered anything, then advise what they had orders, and in what colour and size, and the price they had committed to purchase it for. If there was an action point with you, then advise them a timeline by when you or a member of your team will get back to them.
Keeping clear lines of communication with the customer will help them trust you and reassure them that you value them and their business.
‘Strong customer relationships drive sales, sustainability and growth.’
— Tom Cates
Online channels create interaction, and interaction builds long-term relationships. This
in turn creates customer trust and builds brand awareness and loyalty.
With digital channels, businesses gain wider market exposure and improve their brand. In
order to achieve effective marketing campaigns and success, it is pivotal then,
for companies to make use of the following digital or online channels.
Through creative, informative and useful content published on the Web, you have the power to
reach millions of people, or potential customers, and communicate your products
or services to them. Through your company website, blog posts, news articles,
forums and the like on this one online channel, you can build a stronger
relationship with your consumers and make your business reliable. Thus, fostering
customer loyalty and boosting your brand identity.
Social Media Applications
Using social media applications allows you to connect with your loyal customers and potential clients in real-time. By
getting your message across using influential social networking sites (e.g. Google+, LinkedIn and Facebook),
microblogging sites (e.g. Twitter and Tumblr) andcontent communities (e.g. DailyMotion and YouTube), you can increase your
presence on the Web and expand your market coverage. For example, with the use of your YouTube advertising channel,
you can upload videos to generate views, shares and likes across different social media platforms. This can help build
awareness on your brand and help grow your business.
Online Video Production
Videos can add personality and bring life to your advertising campaigns. With the use of this digital platform, you can
provide useful insights and updates about your products and services in an informative and engaging way.
By incorporating beautiful imagery, cool music and stunning visual effects into your advertising video production,
you can make your campaigns interesting; hence, capturing your audience’s attention and building connections
amongst your millions of viewers. Here in Australia, website video production companies like TuberAds can help
you create a successful digital marketing campaign.
Online channels like the Web, social media applications and videos can create interest, build connections and
foster lasting relationships with millions of audiences. Thus, helping you create effective marketing campaigns as
well as build a stronger brand identity to improve your business.
What can you say about today’s online marketing channels? Which ones do you find most effective for your business?
Tell us about it in the comments section below.