To our customers and potential customers, all Video Ads will have your business name at the start of all Video Ads as well as contact details to give you the opportunity to be seen early in quick views, You will also have the same exposure at the end of the video!! So you needn't miss out on coverage early in the Video Ad!
How To Set Up You First Online Video Campaign On YouTube
Google is at the forefront of advertising. All you need to do is look around on any Google search and see the list of businesses seeking your attention on the side of your search results. For most companies that already use Google as a part of their marketing strategy, they could testify the necessity of being ever present online and what better place to be seen than on Google. The World’s number #1 viewed website. Each AdWords subscriber would express their own level of success on being viewed on Google, however most would suggest that their presence online is a crucial part of their overall strategy. Not being seen online is eliminating a large market of potential customers who could possibly be aware of your existence.
The presence in Text Ad format is the common method of being seen on those Google searches, and the ongoing efforts to get to the first page is an ongoing effort. In 2006 Google’s acquisition of YouTube was the coming tide of advertising with video. It’s still AdWords, but on the YouTube platform. You get seen in motion and colour with a method to showcase your business and services. YouTube is the third most watched website in the world and with the advance in technology, video is becoming even more accessible to people and communities around the world. YouTube is a portal for learning, teaching, and entertainment and also available to audiences in many languages.
Taking advantage of a powerful vehicle such as YouTube using the AdWords campaign set up is very easy and in minutes you could get started.
To start off with, you now need to register a Gmail account. You can start by going to the Google home page and clicking ‘Gmail’ at the top right hand side of the page. On the next page you will be prompted to ‘Create An Account.’
Once you have the Gmail account, you can get started by going in to the Google page and searching for AdWords (There are numerous ways, but for a beginner this is probably easiest). You can then click the ‘Start Now’ button. You will be asked some basic qualifying questions before you start. It will ask you to create an AdWords account
You can select the two selections below:
1. I have an email address and password I already use with Google services like AdSense, Gmail, YouTube, or Google+.
2. I'd like to choose a new login name and password just for AdWords.
This will create your AdWords account. Now your ready to start your campaign!
Look on the left hand panel and look for 'All Video Campaigns' button and select that. On the next page, click the RED ‘+ Campaign’ button and fill out the required details on the next page.
You can do this by yourself, or simply call 1800 988 5711800 988 571 for help creating your first ad.
How do you build a solid reputation in the online community?
These days, one of the best ways is to create top quality business video productions that are engaging to millions of Internet users.
Producing highly effective video ads will help spread the word about your business and, eventually, turn your avid viewers into customers.
But how can you do this? Here are some tips to help you produce top quality videos that are sure to keep your audience in awe and interested about your products or services.
Define your target audience, know their issues and offer solutions.
Every business should start from identifying their target audience, their issues and aspirations. A highly effective advertising video production company knows how to take advantage of these problems by offering a solution to improve the lives of the viewers. So make sure that your videos are centred on providing benefits from using your products or services, and not just describing their features.
Plan an entertaining and informative script.
Just like an architect, you need to create a blueprint for your video production to specify all the details and elements that you want to include in your advertisement. A persuasive and informative script will not only captivate your viewers, but also has the power to turn your audience into potential customers. So before you spend your time, effort or money on creating video content, work on a good script; one that is clear, concise and most of all, compelling.
Take a hint from movies and pop culture.
Great TV commercials are inspired by popular movies and pop culture. So why not take a hint from them? You can make references to famous movies or pop culture to make your videos more relatable to your viewers. You can also take inspiration from what’s on trend or in demand. But make sure that you are still on track and not stray from your business’ personality.
Study the most successful video campaigns.
Learning the techniques and strategies of filmmakers or video makers gives you an edge, helping you improve your own style. As long as you don’t infringe copyrights by using their content, you can study their styles and techniques to help you create YouTube advertisement videos that are interesting, engaging and powerful.
Build a solid presence online and improve your brand. Use these key strategies to produce quality and highly effective video that can potentially turn your viewers into customers.
‘Strong customer relationships drive sales, sustainability and growth.’
— Tom Cates
Online channels create interaction, and interaction builds long-term relationships. This
in turn creates customer trust and builds brand awareness and loyalty.
With digital channels, businesses gain wider market exposure and improve their brand. In
order to achieve effective marketing campaigns and success, it is pivotal then,
for companies to make use of the following digital or online channels.
Through creative, informative and useful content published on the Web, you have the power to
reach millions of people, or potential customers, and communicate your products
or services to them. Through your company website, blog posts, news articles,
forums and the like on this one online channel, you can build a stronger
relationship with your consumers and make your business reliable. Thus, fostering
customer loyalty and boosting your brand identity.
Social Media Applications
Using social media applications allows you to connect with your loyal customers and potential clients in real-time. By
getting your message across using influential social networking sites (e.g. Google+, LinkedIn and Facebook),
microblogging sites (e.g. Twitter and Tumblr) andcontent communities (e.g. DailyMotion and YouTube), you can increase your
presence on the Web and expand your market coverage. For example, with the use of your YouTube advertising channel,
you can upload videos to generate views, shares and likes across different social media platforms. This can help build
awareness on your brand and help grow your business.
Online Video Production
Videos can add personality and bring life to your advertising campaigns. With the use of this digital platform, you can
provide useful insights and updates about your products and services in an informative and engaging way.
By incorporating beautiful imagery, cool music and stunning visual effects into your advertising video production,
you can make your campaigns interesting; hence, capturing your audience’s attention and building connections
amongst your millions of viewers. Here in Australia, website video production companies like TuberAds can help
you create a successful digital marketing campaign.
Online channels like the Web, social media applications and videos can create interest, build connections and
foster lasting relationships with millions of audiences. Thus, helping you create effective marketing campaigns as
well as build a stronger brand identity to improve your business.
What can you say about today’s online marketing channels? Which ones do you find most effective for your business?
Tell us about it in the comments section below.