‘Strong customer relationships drive sales, sustainability and growth.’
— Tom Cates
Online channels create interaction, and interaction builds long-term relationships. This
in turn creates customer trust and builds brand awareness and loyalty.
With digital channels, businesses gain wider market exposure and improve their brand. In
order to achieve effective marketing campaigns and success, it is pivotal then,
for companies to make use of the following digital or online channels.
Through creative, informative and useful content published on the Web, you have the power to
reach millions of people, or potential customers, and communicate your products
or services to them. Through your company website, blog posts, news articles,
forums and the like on this one online channel, you can build a stronger
relationship with your consumers and make your business reliable. Thus, fostering
customer loyalty and boosting your brand identity.
Social Media Applications
Using social media applications allows you to connect with your loyal customers and potential clients in real-time. By
getting your message across using influential social networking sites (e.g. Google+, LinkedIn and Facebook),
microblogging sites (e.g. Twitter and Tumblr) andcontent communities (e.g. DailyMotion and YouTube), you can increase your
presence on the Web and expand your market coverage. For example, with the use of your YouTube advertising channel,
you can upload videos to generate views, shares and likes across different social media platforms. This can help build
awareness on your brand and help grow your business.
Online Video Production
Videos can add personality and bring life to your advertising campaigns. With the use of this digital platform, you can
provide useful insights and updates about your products and services in an informative and engaging way.
By incorporating beautiful imagery, cool music and stunning visual effects into your advertising video production,
you can make your campaigns interesting; hence, capturing your audience’s attention and building connections
amongst your millions of viewers. Here in Australia, website video production companies like TuberAds can help
you create a successful digital marketing campaign.
Online channels like the Web, social media applications and videos can create interest, build connections and
foster lasting relationships with millions of audiences. Thus, helping you create effective marketing campaigns as
well as build a stronger brand identity to improve your business.
What can you say about today’s online marketing channels? Which ones do you find most effective for your business?
Tell us about it in the comments section below.