With the increasing use of multimedia vehicles such as Pinterst, Facebook and Twitter, there is a heavier reliance on attracting customers by telling your story. The same goes with the visual attraction as a result of sites such as YouTube and Vevo. The reliance on delivery of a message has resulted in the take off of YouTube and Vevo as a source of information. All you need to see is the appearance of movie trailers and video games trailers and game plays reviews that continue to bombard PCs and mobile devices. Quite often you will find the source of the visual leads to YouTube, whether the video is clicked from a website or as a link on a enewsletter. Read this article which appeared in February 2013. The trend is now becoming stronger from the time this was written. http://contentmarketinginstitute.com/2013/02/effective-content-marketing-visuals/
Online video is poised to be the next big trend for online advertising. How do I know this? More specifically, how do I know this outside of the fact that every research analyst and thought leader in the space has been predicting this trend for years? Because 1) media buyers are increasingly moving their TV ad dollars — and ad dollars from other categories — to online video and 2) they will have soon have a seamless, TV-sized audience for their online video ads, courtesy of Facebook. See More Here: http://www.forbes.com/sites/erikamorphy/2013/07/26/get-ready-for-online-video-ads-to-eat-everything/
There are a number of sites now which accommodate campaign advertising. One of which is Google's AdWords. The various devices and also the advance of technology has seen to the uptake of more effective visual attraction to capture the attention of the consumer. It was like what advertising most likely posters plastered on walls or in newspapers, until technology enabled voice to perform the advertising on the radio, and then the next step to television. This is merely the natural step in the face of technology to find a means to grab the attention of the customer. TuberADS uses both Text and Video Ads on the Google network, and without fail the Video Ads attracts more clicks. Pictures and sound capture their imagination of the potential buyer in more ways than a Text Ad. They too have their place, however the simple process to type an effective AdWords Ad is also as easy with a Video Ad. The only difference is we have done the hard work for you! TuberADS provides the 30 second or 60 second ad with your personal business name and slogans to attract the attention of your potential customers. Utilize the Online Video Ad to attract customers to your site, and the rest is up to your own website to convince the customer. TuberADS provides the grab to get the customer to you! You can start the process to get your Online Video Ad by clicking the HOME button and then selecting the 'Click Similar Video button under the video you would like for us to complete for you with your business name, logo and slogans. What you receive is the YouTube link for your AdWords and other online and social media promotions, as well as the embed code for your website and the MP4 file DVD and any other requirements for the movie file.
As with many small businesses, we need to find a means of reaching the pool of potential customers who are out there in the open plains of the internet, but what more can we do to attract them to us? The new wave of online video advertising has been statistically proven to attract more people to them versus text advertisements.
Text Ads are Active whilst Video Ads are passive. People tend to retain more information about a product or service if the information is fed visually as opposed to actively finding the information as you do as you read through text.
Video advertising with the aid of sound also helps retain the message somewhat more than text messages. There is a connection in the message that is communicated and retained. TuberADS gives a business a burst of information in a short 30 to 60 seconds giving information of a business, and their message, logo and contact details. Using a TuberADS Online Video is not only cost effective, it is available royalty free and indefinitely. Online Video Ads will see your business receive more traffic compared to Text Ads.
The most convincing way to see what works is to create an onlline video campaign and also the same text only Ad and then compare the number of views. You can do this on Google AdWords.