Internet has always been changing and introducing new ways to make things easier and cost-effective. Online video advertising is one of those ways that has become popular in a short span of time and emerged as a new light of hope for the business owners, relying on online marketing. It is catching fire rapidly and many businesses are now turning their heads towards this trend. It is a cost effective method for launching new products in the market and sharing details about the company.
Whether be it a big organization or small, online video advertising offer its charms to all, thanks to the advance technology. The statistics show that this mode of advertising is almost as equally effective as the television advertisements and some say that it is gaining more ground than television ads by the passing day. Video ads are usually short in length like the ones on television, but have impact that is more influential on the viewer than any television advertisement.
Since smaller businesses have relatively low revenue and profits, so, this makes it easier for them to promote their business at affordable rates. They have acknowledged the change in trend and now give preference to online video advertising for the promotion and endorsement of their products. What influences this method among them is its most attractive characteristic, which is cost effectiveness. It is an inexpensive method that does not only provide great outcomes and better chances of reaching out to the potential customers.
“Web 2.0” is an online advertising term which refers to the sharing of information and rating it by the people of common interest and the most common example of it is YouTube. Sharing the videos on websites that get enormous traffic and visitors on daily basis like Daily Motion and YouTube can get thousands of views in a matter of hours. This is the reason why this technique is economical, as these sites do not ask people to pay for the sharing of their product, or video, like the television channels do. Product advertising videos can easily gain popularity on such sites if the video has the element of attraction which can be anything like emotional drama, comedy etc. These sites also provide the option of commenting on videos, which is the best way to know the reviews and feedback of the viewers.
According to the recent statistics, an average user spends more than 22 hours on internet watching video content and 188 million people in the US watched 52.4 billion online content videos in December 2013. With that much audience, reaching potential customers in those numbers should not be a difficult task. It makes it easier for the advertisers to place ads on Web 2.0 type of sites, as they put on no such restrictions on the number of ads or videos a certain user can upload.
Wrapping up the discussion, this method, no doubt, is highly economical and influential especially for the small business owners. It is recommended that for a successful and cost-effective promotion of any product, online video advertising is the best option.