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  • 3 Effective Online Marketing Channels that Boost Your Business

       ‘Strong customer relationships drive sales, sustainability and growth.’

    — Tom Cates

    Online channels create interaction, and interaction builds long-term relationships. This
    in turn creates customer trust and builds brand awareness and loyalty.

    With digital channels, businesses gain wider market exposure and improve their brand. In
    order to achieve effective marketing campaigns and success, it is pivotal then,
    for companies to make use of the following digital or online channels.

    The Web

    Through creative, informative and useful content published on the Web, you have the power to
    reach millions of people, or potential customers, and communicate your products
    or services to them. Through your company website, blog posts, news articles,
    forums and the like on this one online channel, you can build a stronger
    relationship with your consumers and make your business reliable. Thus, fostering
    customer loyalty and boosting your brand identity.

    Social Media Applications

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     Using social media applications allows you to connect with your loyal customers and potential clients in real-time. By
    getting your message across using influential social networking sites (e.g. Google+, LinkedIn and Facebook),
    microblogging sites (e.g. Twitter and Tumblr) andcontent communities (e.g. DailyMotion and YouTube), you can increase your
    presence on the Web and expand your market coverage. For example, with the use of your YouTube advertising channel,
    you can upload videos to generate views, shares and likes across different social media platforms. This can help build
    awareness on your brand and help grow your business.

    Online Video Production

    Videos can add personality and bring life to your advertising campaigns.  With the use of this digital platform, you can
    provide useful insights and updates about your products and services in an informative and engaging way.
    By incorporating beautiful imagery, cool music and stunning visual effects into your advertising video production,
    you can make your campaigns interesting; hence, capturing your audience’s attention and building connections
    amongst your millions of viewers. Here in Australia, website video production companies like TuberAds can help
    you create a successful digital marketing campaign.

    Bottom Line

    Online channels like the Web, social media applications and videos can create interest, build connections and
    foster lasting relationships with millions of audiences. Thus, helping you create effective marketing campaigns as
    well as build a stronger brand identity to improve your business.

    What can you say about today’s online marketing channels? Which ones do you find most effective for your business?
    Tell us about it in the comments section below.



        

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  • 5 Creative Ways to Spark Interest in Your Videos

     What separates a great video from the others? It’s all about the FACE or the way you present it.

    Your videos should be appealing enough to spark interest among netizens. Make it as captivating as Helen of Troy, and we guarantee that you can launch a thousand ships, or in this case, ‘shares’ and ‘likes’ in the blogosphere.  To ensure this, here are five creative ways to make your advertising video production captivating and engaging to millions of viewers.

     

    Help and Inspire!

    Viewers are looking for inspiration, so give them that. Use engaging and heart-warming stories that will make your target audience dream, laugh and have fun. You can brainstorm with your creative team to come up with unpredictable ideas which will delight your audience. Also look into social media sites and read comments and suggestions from people and then use them to create how-to guides that will help them in their daily lives.

    Add Personality to Your Tutorials

    Add character to your tutorials. Start with a catchy greeting and don’t forget to introduce yourself. This will help you connect with viewers, giving them a feel that you want to make friends with them. Also, promote your business at the end. This is the perfect time to mention your tag line and business name, along with the details on how you can help your viewers find solutions to a problem.

    Talk to Your Audience

    Friendly and conversational video advertisements can capture attention and engage viewers. So create a video that looks and feels like a spontaneous conversation between friends. Talk directly to your audience as if you’re in a room with them. This creates a connection and builds better relationships; thus, helping you build your brand.

    Dazzle and Delight Them

    Capture your viewers’ attention by creating stories that are mesmerising, entertaining and emotionally rewarding; those that generate interest and leave viewers craving for more. Dazzle and delight your audience by making use of stunning imagery, cool animations and powerful voice overs.

    Go Along with the Trend

    Be the first to spread updates on important events. Create videos that focus on trends in various topics, such as in fashion, food, lifestyle or entertainment. Then upload these to your YouTube advertising channel or to your blogs and social networking sites. This way, you can potentially generate thousands of views, shares and likes, which can help increase traffic to your website.

    Have you tried any of these creative ideas yourself? We’re sure that you have other interesting ideas to promote your video posts. Share them with us here by leaving a comment below.

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  • 5 Strategies for Creating a Successful Online Video Marketing Campaign

    What’s the secret to a successful online video marketing campaign? It’s using quality videos that are not only useful and informative, but are also engaging to viewers. This does not only boost your business’ online presence, it also sparks traffic on your site.

    But how do you make yours stand out from a sea of competitors? Learn and make use of the following strategies to create a successful online video marketing campaign. 

     

      1. 1.       Think of a Catchy Title

     A video title, like the headline to a blog post, can help drive traffic to a website. Thus, creating a catchy title is important. Aside from capturing viewers’ attention, it also helps rank your website when you make use of the appropriate keywords in your title. Because YouTube is powered by Google, then keywords and phrases used in your titles are essential in getting your website found on search engines.

     

      1. 2.       Know the Basic Keyword Strategies

     To optimise YouTube advertising videos, make sure to add relevant keywords in their titles, descriptions and tags. You can also use your website’s pages as ‘maps’ to help search engines figure out what your content is all about. Instead of using search words, target specific search phrases. For instance, instead of using ‘ online advertisement’ as a keyword, use ‘effective online advertisement’ for a better chance of showing up on the front of search results. Learning all these basic keyword strategies will help increase traffic to your website.

     

      1. 3.       Provide Informative Content

     When creating online marketing campaigns, think about your ideal viewers. How can you help them? What can you offer that they’ll find useful and valuable? Knowing the answers to these questions is the key to attracting your target market. Also, avoid ‘salesy’ or ‘spammy’ content to make your campaign attractive to viewers. Although there is nothing wrong with selling products or services, it’s better to use your campaign to solve problems or discuss solutions. There’s a reason why ‘how-to’ videos are popular because not only do they offer solutions to a problem, they also help define your products and service as well as showcase your skills and expertise. 

     

      1. 4.       Include a Call to Action

     The goal of online video production is to build a stronger brand identity and grow your business. So get your viewers to respond to your advertisement by creating good quality videos that capture their full attention. Then, take advantage of the opportunity by providing calls to action, such as asking them to sign up for a newsletter, leave feedback, subscribe to your YouTube channel, share the campaign on social networking sites and visit your blogs.

     

      1. 5.       Create a Series of Videos

     Quality videos help build brand identity each time they are released or posted on various blogs or social networking sites. Hence, if you want to get wider market exposure and continue to create brand awareness, you need to produce numerous outputs and post them on a regular basis. To do this, create tutorials, product demonstrations, webinars and webcasts and then break them into a series of short promotional materials.

    To spark a successful marketing campaign, create an online buzz, pull traffic to your website and improve your brand with the use of creative advertising video production.

    If you’re looking for high quality videos that attract viewers and provide exposure to your business, we can deliver them to you.

    Here at TuberADS, we offer 30- and 60- second customised video ads that suit your business needs and cater specifically for small businesses.

    For enquiries, send us a message through our Contact page.

    At TuberADS, we can help jumpstart your online marketing campaign.

     

     

     

     

     

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  • Online Videos More Effective Than TV Advertising?

    Seventy-five percent of ad agency executives say that online video ads are equally or more effective than traditional TV ads compared with just 17 percent who say they are less effective. That sentiment is shared when comparing online video ads with social media and search advertising ads as well. Ad executives also feel that online video ads are also equally or more effective than direct response and display ads, a new eMarketer report found. See More: http://www.businessnewsdaily.com/4537-online-video-advertising.html

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  • Video Advertising: A Powerful Channel to Promote Your Brand Online

    Video Advertising: A Powerful Channel to Promote Your Brand Online

    Why are people drawn to videos?

    The ‘Brain Lady’, Susan Weinschenk, Ph.D., a leading speaker and consultant to brands like Disney, Amazon and Walmart, has uncovered four psychological reasons why videos are compelling to customers.

      1. The Fusiform Facial area (FFA) makes us pay attention to faces. The FAA is a part of the human visual system that is used for face perception or recognition. This is the reason why viewing the speakers and interpreting the information based on their facial expressions is more enthralling than reading text.

      2. Voice conveys rich information. The sound of a human voice transforms words into meaningful messages and useful content.

      3. Emotions are contagious. The feelings or messages conveyed in a video can affect and influence viewers.

      4. Movement grabs attention. Human brains are wired to ensure that movements keep people engaged. Movements also express emotions, thereby stimulating the senses and promoting enjoyment among viewers.   

    So, how can you leverage these important details in your business? You can do so by using quality videos to increase your online presence, market your products or services and build your brand. With the Internet becoming the most powerful medium of communication, creative video advertising has the power to reach millions of customers and provide them with fast and easy access to information.

    What is video advertising?

    Video advertising is one of the most promising online campaign formats and one of the fastest-growing online marketing opportunities available today. Taking advantage of what online video production has to offer is a smart move to stay ahead of the competition.

    To further convince you how advertising video production increases your online presence and builds your brand, read some of its advantages below.

      • Increases traffic to websites

     

    Online video production is gaining strength as a valuable medium to drive website traffic. Well-presented videos, with quality content and keywords, rank well in search engines. When a video ad contains a link to your business’ website, there is a greater chance that the viewers will visit that site. YouTube, which is the third largest website in the world, has approximately 4 billion users per day. Imagine the traffic your website can gain by using YouTube ads.

      • Builds trust

     

    Videos are not only effective in capturing viewers’ interests, they also help businesses define products or services in better detail to viewers. By giving more accurate details, useful insights and updates, and reaching your clients, customers and associates on a more personal level, you build loyalty and trust between you and your viewers.

      • Offers real-time interaction

     

    Video ads on the Internet offer customers with a ‘one-click’ approach to buying products. Unlike TV ads, online advertising provides customers with real-time opportunity to purchase a product or use a service. Fun and informative video advertisements also encourage users to leave valuable feedback or comments to help enhance existing products and improve services. 

      • Creates brand recognition

     

    Social media has a huge influence on the online community. This is why businesses should make use of this powerful tool to gain recognition of their products or services. By getting your video ads circulating on the web through influential social networking sites like Twitter, Google+, LinkedIn and Facebook, you can aggressively promote your business online. You can also increase your online presence by spreading your company’s message with the help of powerful search engines like Google, Yahoo! and Bing.

    Build your brand and propel your business towards success with the use of a well-crafted video advertisement.

    Here at TuberADS, we can help kick start your first online video marketing campaign.

    For less than id="mce_marker"00 USD, we can provide quality custom-made online video advertisement for your business’ needs. Check out our range of online videos here.

    For inquiries and questions, don’t hesitate to send us a message through our contact form. We look forward to helping you promote your business online.

     

     

     

     

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